TOP UK AND EUROPEAN BRANDS: TOP 100 UK BRANDS

By PATRICK COLLISTER, campaignlive.co.uk, Friday, 25 April 1997 12:00AM

BT Call Stimulation is back at the top, knocking last year’s leader, Sainsbury’s, into third place. The Renault Megane makes its debut at number 22, pursued closely by Vodafone. Figures supplied by AC Nielsen MEAL.

BT Call Stimulation is back at the top, knocking last year’s

leader, Sainsbury’s, into third place. The Renault Megane makes its

debut at number 22, pursued closely by Vodafone. Figures supplied by AC

Nielsen MEAL.



TOP 100 UK BRANDS RANKED BY AC NIELSEN MEAL SPEND

RANK  RANK  BRAND                    AGENCY

96    95

1     6     BT Call Stimulation      Abbott Mead Vickers BBDO

2     2     Curry’s                  M&C Saatchi

3     1     Sainsbury’s (excluding

            petrol,magazine,

            loyalty card)            Abbott Mead Vickers, Clark and

                                     Taylor

4     4     McDonald’s               Leo Burnett

5     5     Boots (retail)           J. Walter Thompson

6     9     Dixons Stores Group      M&C Saatchi

7     3     Safeway (excluding

            petrol,magazine,

            loyalty card)            Bates Dorland

8     15    Comet                    Saatchi and Saatchi

9     8     B&Q                      Bates Dorland

10    10    MFI                      Publicis

11    52    American Express         Ogilvy and Mather

12    21    Orange                   WCRS

13    16    Asda (excluding petrol,

            magazine, loyalty card)  Publicis

14    13    Woolworth Store          Bates Dorland

15    7     Tesco (excluding petrol,

            magazine, loyalty card)  Lowe Howard-Spink

16    43    DFS                      Grey Advertising

17    37    British Airways          M&C Saatchi

18    51    Somerfield               Butler Lutos Sutton Wilkinson

19    27    Sky Broadcasting         Design Clinic

20    20    Ford Escort              Ogilvy and Mather

21    58    Vauxhall Vectra          Lowe Howard-Spink

22    -     Renault Megane           Publicis

23    -     Vodafone                 BMP DDB

24    12    Franklin Mint            Direct

25    71    PC World Store           M&C Saatchi

26    -     Peugeot 406              Euro RSCG Wnek Gosper

27    41    Daewoo Cars              Duckworth Finn Grubb Waters

28    11    Coca-Cola                Wieden and Kennedy/Publicis

29    22    Peugeot 106              Euro RSCG Wnek Gosper

30    -     One-2-One                Bartle Bogle Hegarty

31    19    Texas Homecare           Abbott Mead Vickers BBDO

32    14    National Lottery

            Instants                 Saatchi and Saatchi

33    28    Iceland Food Centre      Tom Reddy Advertising

34    -     Peugeot 306              Euro RSCG Wnek Gosper

35    -     Citroen Saxo             Euro RSCG Wnek Gosper

36    26    Renault Clio             Publicis

37    35    Barclaycard              BMP DDB

38    -     Persil Automatic Powder  J. Walter Thompson

39    -     Mattel Barbie            Ogilvy and Mather

40    57    Cellnet                  Abbott Mead Vickers BBDO

41    -     BT Be Smart              Abbott Mead Vickers BBDO

42    36    Radio Rentals

            (rentals and store)      WCRS

43    75    Ford Mondeo              Ogilvy and Mather

44    18    WH Smith                 Abbott Mead Vickers BBDO

45    92    Time Computer Systems    Direct

46    -     Pantene Pro-V Shampoo    Grey Advertising

47    68    Specsavers Opticians     Direct

48    54    Argos Store              Ogilvy and Mather

49    46    Volkswagen Golf          BMP DDB

50    45    Kellogg’s Cornflakes     J. Walter Thompson

51    100   Compton and Woodhouse    WWAV Rapp Collins

52    88    Vauxhall Astra           Lowe Howard-Spink

53    17    Vauxhall Corsa           Lowe Howard-Spink

54    64    Kwik Fit Centre          Morgan Partnership

55    23    BT Charges and Changes   Abbott Mead Vickers BBDO

56    24    Ford Car Dealer Support  Ogilvy and Mather

57    53    Citroen Xantia           Euro RSCG Wnek Gosper

58    -     Mercury Communications   HHCL and Partners

59    -     Esso Price Watch         J. Walter Thompson

60    78    Diet Coke                Lowe Howard-Spink/Publicis

61    61    Guinness                 Ogilvy and Mather

62    -     Stena Line Ferries       J. Walter Thompson

63    -     Nissan Primera           TBWA

64    -     Nissan Almera            TBWA

65    99    Norweb Electric

            Superstore               Martin Tait Redheads

66    95    British Gas Energy

            Centre                   BMP DDB

67    -     Honda Accord             Collett Dickenson Pearce

68    50    Nissan Micra Range       TBWA

69    -     Littlewoods Football

            Pools                    DMB&B

70    -     Rover 200                Ammirati Puris Lintas

71    -     Ariel                    Saatchi and Saatchi

72    -     Fiat Bravo and Brava     DMB&B

73    -     Eurostar Passenger

            Service                  St Luke’s

74    82    Allied Carpet Store      Beeching Dowell Stubbs

75    -     Volvo S40                Abbott Mead Vickers BBDO

76    48    Yellow Pages             Abbott Mead Vickers BBDO

77    -     Whiskas Cat Food         M&C Saatchi

78    70    Co-op                    Composite

79    56    Renault Laguna           Publicis

80    -     Thomas Cook Travel

            Agent                    BST-BDDP

81    -     Nescafe Coffee           McCann-Erickson

82    -     PPP Healthcare           M&C Saatchi

83    44    Peoples Phone            Banks Hoggins O’Shea

84    85    Budweiser                BMP DDB

85    -     Volkswagen Polo          BMP DDB

86    83    Courts Furniture

            Store                    Collett Dickenson Pearce

87    30    Debenhams                Direct

88    -     Army Ranks               Saatchi and Saatchi

89    74    Lunn Poly                WCRS

90    42    Rover 400                Ammirati Puris Lintas

91    -     Benson and Hedges

            Sovereign King Size      Collett Dickenson Pearce

92    59    Weetabix                 Lowe Howard-Spink

93    -     Live TV                  Young and Rubicam

94    91    Halfords Store           Publicis

95    66    Danbury Mint

            Collectors

            Mail Order               Direct

96    86    Kentucky Fried

            Chicken                  Ogilvy and Mather

97    -     Saab 900                 Barker and Ralston

98    -     First Direct Bank        WCRS

99    60    Tetley Tea Bags          DMB&B

100   47    Do It All

            (excluding loyalty

            card)                    GGT Advertising

RANK  RANK  BRAND                         MEDIA BUYER

96    95                                  (if different)

1     6     BT Call Stimulation           IDK Media, Zenith Media

2     2     Curry’s                       Media Centre

3     1     Sainsbury’s (excluding

            petrol,magazine,

            loyalty card)                 New PHD

4     4     McDonald’s                    -

5     5     Boots (retail)                BMP DDB

6     9     Dixons Stores Group           Media Centre

7     3     Safeway (excluding

            petrol,magazine,

            loyalty card)                 Zenith Media

8     15    Comet                         Zenith Media

9     8     B&Q                           Zenith Media

10    10    MFI                           Optimedia

11    52    American Express              TMD Carat

12    21    Orange                        -

13    16    Asda (excluding petrol,

            magazine, loyalty card)       TMD Carat

14    13    Woolworth Store               Zenith Media

15    7     Tesco (excluding petrol,

            magazine, loyalty card)       Western International Media

16    43    DFS                           MediaCom

17    37    British Airways               Optimedia

18    51    Somerfield                    CIA Medianetwork UK

19    27    Sky Broadcasting              Zenith Media

20    20    Ford Escort                   The Network

21    58    Vauxhall Vectra               Western International Media

22    -     Renault Megane                Optimedia

23    -     Vodafone                      -

24    12    Franklin Mint                 TMD Carat

25    71    PC World Store                Media Centre

26    -     Peugeot 406                   Mediapolis

27    41    Daewoo Cars                   CIA Medianetwork UK

28    11    Coca-Cola                     Universal McCann

29    22    Peugeot 106                   Mediapolis

30    -     One-2-One                     Motive

31    19    Texas Homecare                New PHD

32    14    National Lottery Instants     Zenith Media

33    28    Iceland Food Centre           TMD Carat Manchester

34    -     Peugeot 306                   Mediapolis

35    -     Citroen Saxo                  Mediapolis

36    26    Renault Clio                  Optimedia

37    35    Barclaycard                   -

38    -     Persil Automatic Powder       Initiative Media

39    -     Mattel Barbie                 The Network

40    57    Cellnet                       IDK Media, New PHD

41    -     BT Be Smart                   IDK Media

42    36    Radio Rentals

            (rentals and store)           -

43    75    Ford Mondeo                   The Network

44    18    WH Smith                      Motive

45    92    Time Computer Systems         -

46    -     Pantene Pro-V Shampoo         MediaCom

47    68    Specsavers Opticians          YMG, CIA Medianetwork

48    54    Argos Store                   The Network

49    46    Volkswagen Golf               BBJ Media

50    45    Kellogg’s Cornflakes          -

51    100   Compton and Woodhouse         -

52    88    Vauxhall Astra                Western International Media

53    17    Vauxhall Corsa                Western International Media

54    64    Kwik Fit Centre               Morgan CIA

55    23    BT Charges and Changes        Zenith Media, IDK Media

56    24    Ford Car Dealer Support       The Network

57    53    Citroen Xantia                Mediapolis

58    -     Mercury Communications        Media Business Group

59    -     Esso Price Watch              -

60    78    Diet Coke                     Universal McCann

61    61    Guinness                      The Network

62    -     Stena Line Ferries            -

63    -     Nissan Primera                TMD Carat Eurospace

64    -     Nissan Almera                 TMD Carat Eurospace

65    99    Norweb Electric

            Superstore                    -

66    95    British Gas Energy

            Centre                        -

67    -     Honda Accord                  CDP Media

68    50    Nissan Micra Range            TMD Carat Eurospace

69    -     Littlewoods Football

            Pools                         BBJ Media

70    -     Rover 200                     Zenith Media

71    -     Ariel                         -

72    -     Fiat Bravo and Brava          Media Centre

73    -     Eurostar Passenger

            Service                       Manning Gottlieb Media

74    82    Allied Carpet Store           MBS Media

75    -     Volvo S40                     New PHD

76    48    Yellow Pages                  New PHD, IDK Media

77    -     Whiskas Cat Food              Media Centre

78    70    Co-op                         -

79    56    Renault Laguna                Optimedia

80    -     Thomas Cook Travel

            Agent                         Booth Lockett Makin

81    -     Nescafe Coffee                Universal McCann

82    -     PPP Healthcare                Motive

83    44    Peoples Phone                 Frontline Media

84    85    Budweiser                     -

85    -     Volkswagen Polo               BBJ Media

86    83    Courts Furniture

            Store                         TMD Carat

87    30    Debenhams                     TMD Carat

88    -     Army Ranks                    Media Centre, Zenith

89    74    Lunn Poly                     -

90    42    Rover 400                     Zenith Media

91    -     Benson and Hedges

            Sovereign King Size           CDP Media

92    59    Weetabix                      Western International Media

93    -     Live TV                       Mediapolis

94    91    Halfords Store                BMP DDB

95    66    Danbury Mint

            Collectors

            Mail Order                    MediaCom

96    86    Kentucky Fried

            Chicken                       Media Centre

97    -     Saab 900                      Universal McCann

98    -     First Direct Bank             New PHD

99    60    Tetley Tea Bags               Zenith Media

100   47    Do It All

            (excluding loyalty

            card)                         BMP DDB

RANK  RANK  BRAND                         SPEND       SPEND     % CHANGE

96    95                                  96          95           95/96

                                          (pounds m)  (pounds m)

1     6     BT Call Stimulation           54.73       30.62       78.76

2     2     Curry’s                       46.09       38.50       19.71

3     1     Sainsbury’s (excluding

            petrol,magazine,

            loyalty card)                 37.09       40.48       -9.13

4     4     McDonald’s                    35.21       34.21       2.93

5     5     Boots (retail)                34.17       31.83       7.35

6     9     Dixons Stores Group           29.81       21.04       41.68

7     3     Safeway (excluding

            petrol,magazine,

            loyalty card)                 26.46       34.30       -29.62

8     15    Comet                         25.79       17.61       46.45

9     8     B&Q                           25.26       22.16       14.00

10    10    MFI                           23.33       20.94       11.43

11    52    American Express              22.29       10.12       120.23

12    21    Orange                        21.50       15.09       42.44

13    16    Asda (excluding petrol,

            magazine, loyalty card)       21.28       16.16       31.66

14    13    Woolworth Store               20.45       20.37       0.38

15    7     Tesco (excluding petrol,

            magazine, loyalty card)       20.11       23.71       -17.92

16    43    DFS                           19.66       11.09       77.23

17    37    British Airways               18.91       12.03       57.22

18    51    Somerfield                    18.36       10.30       78.22

19    27    Sky Broadcasting              17.98       13.95       28.90

20    20    Ford Escort                   17.88       15.28       16.99

21    58    Vauxhall Vectra               17.69       9.59        84.49

22    -     Renault Megane                17.62       -           -

23    -     Vodafone                      17.29       2.58        571.20

24    12    Franklin Mint                 16.83       20.62       -22.53

25    71    PC World Store                16.77       8.44        98.73

26    -     Peugeot 406                   16.43       -           -

27    41    Daewoo Cars                   15.61       11.38       37.17

28    11    Coca-Cola                     15.17       20.88       -37.60

29    22    Peugeot 106                   14.86       14.88       -0.17

30    -     One-2-One                     14.31       5.68        151.69

31    19    Texas Homecare                13.80       15.39       -11.50

32    14    National Lottery Instants     13.52       18.79       -38.97

33    28    Iceland Food Centre           13.46       13.84       -2.82

34    -     Peugeot 306                   13.45       12.64       6.38

35    -     Citroen Saxo                  13.38       -           -

36    26    Renault Clio                  13.09       14.07       -7.52

37    35    Barclaycard                   13.08       12.45       5.05

38    -     Persil Automatic Powder       13.00       5.62        131.10

39    -     Mattel Barbie                 12.97       6.48        100.33

40    57    Cellnet                       12.57       9.62        30.69

41    -     BT Be Smart                   12.42       -           -

42    36    Radio Rentals

            (rentals and store)           12.34       12.13       1.70

43    75    Ford Mondeo                   12.10       8.23        47.07

44    18    WH Smith                      11.94       15.44       -29.37

45    92    Time Computer Systems         11.89       7.19        16.53

46    -     Pantene Pro-V Shampoo         11.89       1.49        695.58

47    68    Specsavers Opticians          11.87       8.59        38.20

48    54    Argos Store                   11.82       9.95        18.74

49    46    Volkswagen Golf               11.80       10.77       9.53

50    45    Kellogg’s Cornflakes          11.69       10.89       7.32

51    100   Compton and Woodhouse         11.52       6.96        65.56

52    88    Vauxhall Astra                11.45       7.25        57.95

53    17    Vauxhall Corsa                11.34       15.62       -37.73

54    64    Kwik Fit Centre               11.23       8.84        27.00

55    23    BT Charges and Changes        11.09       14.76       -33.07

56    24    Ford Car Dealer Support       10.99       14.71       -33.85

57    53    Citroen Xantia                10.99       10.05       9.30

58    -     Mercury Communications        10.92       2.14        409.71

59    -     Esso Price Watch              10.91       -           -

60    78    Diet Coke                     10.84       7.95        41.71

61    61    Guinness                      10.83       9.35        15.87

62    -     Stena Line Ferries            10.65       5.26        102.34

63    -     Nissan Primera                10.59       1.85        473.27

64    -     Nissan Almera                 10.59       6.29        68.48

65    99    Norweb Electric

            Superstore                    10.57       6.99        51.25

66    95    British Gas Energy

            Centre                        10.57       7.02        50.58

67    -     Honda Accord                  10.45       2.54        311.09

68    50    Nissan Micra Range            10.30       10.37       -0.69

69    -     Littlewoods Football

            Pools                         10.30       5.29        94.56

70    -     Rover 200                     10.28       -    

This article was first published on campaignlive.co.uk

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