CANNES: Ogilvy and Scholz & Volkmer each take home Cyber award

By JOHN TYLEE, campaignlive.co.uk, Friday, 25 June 1999 12:00AM

An unprecedented two Grand Prix were awarded in the Cannes Cyber Lions this year, with New York’s Ogilvy Interactive and the German agency, Scholz & Volkmer, sharing the honours.

An unprecedented two Grand Prix were awarded in the Cannes Cyber

Lions this year, with New York’s Ogilvy Interactive and the German

agency, Scholz & Volkmer, sharing the honours.



Ogilvy won a lion for its IBM ’rich media’ campaign and for its IBM

’beyond the banner’ ads. It was for a combination of the two that the

judges considered it worthy of the Grand Prix.



Scholz & Volkmer picked up its Grand Prix for a brand promotion

campaign, ’eleven22’, created for the office furniture retailer, USM

U.Schaerer Soehne.



There were no UK winners at the ceremony, which was dominated by the US,

although nine British entries were shortlisted, including CampaignLive’s

Fantasy Agency League.



In the simple banner category, the Brazilian agency, DM9 DDB

Publicidade, picked up a cyber lion for its ’lesbian’ work for a

telephone sex line.



The agency had created an animated image of sex between two plugs.



Levi.com, created by USWEB/CKS in San Francisco, landed a cyber lion in

the e-commerce section. The site allows clothes-conscious men to test

out different items.



Marcus Vinton, head of interactive communications at Ogilvy & Mather and

a judge of the event, said: ’The quality of entries was extremely high

this year. The festival is already making arrangements to make this side

of events grow.’



There were over 592 entries into the Cyber awards from 30 countries.



This article was first published on campaignlive.co.uk

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