MEDIA: FOR THE RECORD
By ALASDAIR REID, campaignlive.co.uk, Friday, 25 June 1999 12:00AM
BSkyB has signed up around 800,000 subscribers to its Sky Digital service, for which it is giving away free set-top boxes. The company originally aimed to have one million subscribers by October, but is now expected to reach that figure within weeks.
BSkyB has signed up around 800,000 subscribers to its Sky Digital
service, for which it is giving away free set-top boxes. The company
originally aimed to have one million subscribers by October, but is now
expected to reach that figure within weeks.
GWR Group is to launch its own free internet access service on 1 July.
The initiative is a joint venture with breathe.net, and will launch
through two portals - the Classic FM and 2CR FM websites. The service
aims to put schools online, with initiatives such as Music Teacher of
the Year. It will also target amateur ensembles, providing a chat forum.
A CD-Rom with the software will be cover-mounted on Classic FM
Fox Kids Europe has promoted Leanne Sharman to the position of head of
marketing and sponsorship. Sharman, previously marketing manager, will
develop marketing opportunities, cross-promotions and launch strategies
for new channels.
The Digital Broadcasting Company has appointed Bernadette O’Reilly as
sales director for its new pay-on-demand movie channel, uO’Reilly, who has been acting as a consultant to the channel, will
manage an in-house sales team and liaise with the media sales house,
Granada Media Commercial Enterprises has signed a new sponsorship deal
for LWT Weather bulletins. The updates will be sponsored by Seeboard
Energy from 25 June in the company’s first foray into TV sponsorship.
The deal was negotiated by Designate Advertising.
Blacksheep, the Chester-based advertising agency, has been appointed by
GWR to handle the creative work for a new bus advertising campaign after
a four-way pitch against undisclosed agencies. The creative work builds
on the role that GWR’s local stations play in listeners’ lives.
Haymarket Magazines has agreed terms to buy Gramophone Publications,
whose interests include Gramophone magazine as well as guides, books,
quarterly publications and electronic media. Haymarket’s publishing
director, Kevin Costello, said: ’It is a strong brand with a 75-year
heritage in the classical music arena. With its emphasis on in-depth
reviewing, it already has great synergy with other titles in our group
such as What Hi-Fi?.’
United News & Media has bolstered its presence in the US parenting
publications market, spending dollars 6.2 million on acquisitions that
include Northwest Parent Publishing, Minnesota Parent and Arizona
Parent. UN&M, led by its chief executive, Clive Hollick, has invested
dollars 34 million in US parenting titles, and this figure is expected
to rise to more than dollars 50 million in the next year.
A new series of Centrica’s Goldfish Guides, Holiday Guides, will launch
in August. The first two guides cover short-haul and long-haul holidays.
Guides to European city breaks, activity holidays, skiing and cruises
are planned for later this year.
The regional newspaper group, Johnston Press, has been given clearance
to buy Portsmouth & Sunderland Newspapers following its pounds 266
million offer last month. The acquisition will increase Johnston’s total
circulation by just under 3 per cent, which the Competition Commission
regarded as a minor increase.
The rebranded contract publishing company, Citrus, has appointed Mark
Winthrop as advertising director. Winthrop was advertisement manager for
Redwood Publishing’s Sky Digital TV Guide.
Emap Active is relaunching its monthly golf magazine, Golf World, this
month, backed by a three-month, pounds 100,000 brand advertising
campaign created by BBH Unlimited and bought by Motive Communications.
The magazine is to include more opinion-forming articles.
This article was first published on campaignlive.co.uk
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