NEWS: Habitat gives up on in-house team and starts agency hunt

By EMMA HALL, campaignlive.co.uk, Friday, 25 October 1996 12:00AM

Habitat has abandoned its commitment to in-house advertising and has asked WCRS, BST-BDDP and Lowe Howard-Spink to pitch for its creative account.

Habitat has abandoned its commitment to in-house advertising and has

asked WCRS, BST-BDDP and Lowe Howard-Spink to pitch for its creative

account.



A campaign is scheduled to appear early next year, but the budget is

still under wraps. Richard Millar, the marketing director of Habitat,

has planned press and poster work but hasn’t ruled out the possibility

of a television campaign in the future.



Habitat spent just pounds 500,000 on advertising last year with media

buying through Zenith Media, which remains unaffected by the review.



The furniture retailer’s last agency of record was Saatchi and Saatchi,

which was appointed to the account, then worth pounds 4 million, in

April 1991. A three-year relationship, which produced award-winning

work, effectively ended when Habitat went in-house to produce a campaign

for its 30th anniversary.



Since then, marketing activity has focused on brochures, tactical sales

promotion, direct marketing and press.



This article was first published on campaignlive.co.uk

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