By KAREN YATES, campaignlive.co.uk, Friday, 26 February 1999 12:00AM
Microsoft has lined up a number of agencies to pitch for a pan-European, Middle Eastern and African campaign, designed to create a more consistent image for the software manufacturer. The UK incumbent, Euro RSCG Wnek Gosper, Joshua, Publicis Technology and two other small agencies have pitched for the business, which will mark the first time Microsoft has embarked upon an international campaign of this scale. The business is separate from the main account, on which Euro RSCG’s hold is unaffected.
Microsoft has lined up a number of agencies to pitch for a
pan-European, Middle Eastern and African campaign, designed to create a
more consistent image for the software manufacturer. The UK incumbent,
Euro RSCG Wnek Gosper, Joshua, Publicis Technology and two other small
agencies have pitched for the business, which will mark the first time
Microsoft has embarked upon an international campaign of this scale. The
business is separate from the main account, on which Euro RSCG’s hold is
Western International Media is to keep the UK media planning and buying
for Vauxhall, ending months of speculation that the GM-owned car client
was to centralise its European media into sister Interpublic Group
agency, Universal McCann.
Channel 5 is understood to have asked the Independent Television
Commission if it can reschedule its 7pm news bulletin to 5.30pm. The
idea is to fill the gap left by the move of ITV’s 5.40 news slot and
open up Channel 5’s early peak-time schedule to a more entertainment-led
Jaffe Keating, which lost its pounds 4 million Waitrose supermarket
business 14 months ago, went into voluntary liquidation following a
creditors’ meeting on Wednesday. Its clients, which included BBC
Worldwide, New Zealand Lamb and BWIA, the Trinidad and Tobago national
airline, are being serviced by a number of former directors.
The Government is under fire again after announcing plans to spend an
extra pounds 1.75 million through St Luke’s on promoting the New Deal
programme for the jobless. The Tory opposition has demanded an inquiry
by the Commons spending watchdog, the Public Accounts Committee, into
the expanding advertising budget for the Government’s flagship
The return of Benny Hill’s hour-long shows to TV for the first time in
ten years is being hailed by Granada Sky Broadcasting with a national
advertising campaign kicking off on Friday through national press, cable
and satellite TV and radio. The pounds 750,000 campaign has been created
by HPT Brand Response and planned and bought by Rocket, using the theme:
Marianne Jones, the joint managing partner of FCB Direct, has left ’by
mutual agreement’. It is not known if she has another job lined up. She
was taken on in December 1997 to launch the operation alongside Paul
Both joined from Wunderman Cato Johnson.
Discovery Foods, which markets a range of specialty foods under the
banner of ’the pure tastes of the Americas,’ has appointed Court Burkitt
& Company to its business. CBC will develop a programme of consumer
advertising, database marketing and product sampling for Discovery,
which specialises in Mexican, Texan, Cajun and Caribbean food.
Nickelodeon, the children’s channel, has briefed agencies to pitch for a
new advertising campaign. The youth specialist, Magic Hat, created the
MediaCom TMB has scooped the newly centralised pounds 1.5 million media
planning and buying account for Mitsubishi Electronic and the pounds 1
million media business for the publishing company, Mollin Publishing,
which is launching two magazines early this year.
TriSystems, the IT consultancy whose clients include EMI and KPMG, has
appointed the marketing consultancy, Brand Beliefs, to advise on its
brand strategy. Brand Beliefs is run by the former Saatchi & Saatchi
vice-chairman, Hamish Pringle.
This article was first published on campaignlive.co.uk
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