NEWS: Talk Radio puts FCB on alert after lining up shops for review

By JOHN TYLEE,, Friday, 26 April 1996 12:00AM

Talk Radio is shortlisting agencies in advance of a forthcoming review out of Foote Cone Belding.

Talk Radio is shortlisting agencies in advance of a forthcoming review

out of Foote Cone Belding.

The troubled station confirmed this week that it was drawing up a

shortlist of about five shops, including FCB, to pitch for a new burst

of ads to begin in June.

Chris Rendel, FCB’s managing director, said the agency was in

discussions with Talk Radio about a new campaign, and was unaware it was

talking to other agencies.

But he added: ‘Any organisation going through the kind of change that

Talk Radio is undergoing is bound to take a hard look at the future.’

The review comes 17 months after FCB triumphed in a seven-way pitch to

handle the creative work for the station’s launch in February last year.

The following July, Talk Radio brought all of its ad arrangements under

one roof by taking media planning and buying out of CIA Medianetwork and

putting it into FCB’s sister shop, Optimedia.

Separately, the station has seen an almost complete turnover in its

senior staff. Last month, David Lees, the sales and marketing director,

and Jerry Thomas, the programme controller, quit after reported clashes

with CLT’s management over the station’s future direction.

At the same time, Jason Bryant, Talk Radio’s new programme director, has

revamped the line-up of presenters by dropping several big names,

including Simon Bates, Trevor McDonald and Jonathan King.

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