campaignlive.co.uk, Friday, 26 April 1996 12:00AM
Saatchi and Saatchi is hotly tipped to land the first pounds 5 million tranche of advertising for Channel 5 as the channel gears up for its launch at the start of next year. The agency’s task will be to communicate to customers the need to re-tune television equipment which is obligatory for the channel’s 1997 launch. Channel 5’s new marketing director, David Brook, said he had spoken to both Saatchis and WCRS, but insisted he had not yet made a decision.
Saatchi and Saatchi is hotly tipped to land the first pounds 5 million
tranche of advertising for Channel 5 as the channel gears up for its
launch at the start of next year. The agency’s task will be to
communicate to customers the need to re-tune television equipment which
is obligatory for the channel’s 1997 launch. Channel 5’s new marketing
director, David Brook, said he had spoken to both Saatchis and WCRS, but
insisted he had not yet made a decision.
Frontline Media has snatched the pounds 7 million account for the mobile
phone company, Peoples Phone, out of Pattison Horswell Durden. The news
follows a decision by the client to opt for a media agency which was
more closely aligned with its creative shop, Banks Hoggins O’Shea. Banks
Hoggins worked with PHD as its preferred media partner until last
autumn, but now works with Frontline on a number of accounts.
W. H. Smith is expected to make a decision on its creative account soon
amid reports that the retailer’s media planning and buying account will
then come up for grabs. The business is currently handled by Motive,
whose parent agency, Bartle Bogle Hegarty, parted company with W. H.
Smith in February.
Fuji Photo Film has called in five agencies to discuss its UK
advertising account. But, at the same time, a separate pounds 10 million
pan-European pitch was in progress this week in Dusseldorf, prompting
speculation that the UK marketing chiefs were in dispute with the
Japanese parent company. Since Saatchi and Saatchi resigned the business
(Campaign, 8 March), ads have been produced by Collett Dickenson Pearce
or its parent, Dentsu, which handles Fuji in Tokyo. However, Howell
Henry Chaldecott Lury, DMB&B, Duckworth Finn Grubb Waters and Delaney
Fletcher Bozell have all visited Fuji UK for talks about UK advertising.
The cable-only TV channels, Channel One, Live TV, the Travel Channel and
SelecTV, are laying plans for a joint marketing effort to capitalise on
healthy audience figures. The channels already cross-promote each
other’s programmes on air.
Red Bull has appointed All Media Services to handle its pounds 3 million
media business. The appointment comes after Red Bull recently denied its
media account was on the move out of the Media Business Group (Campaign,
2 February). It emerged this week that AMS was awarded the account
without a pitch in March. The drinks company’s 1996 campaign, through
Knight Leach Delaney, is set to break in May, the managing director,
Harry Drnec, said.
The Family Channel is understood to be talking to agencies about the
future of its pounds 800,000 account, currently held by McCann-Erickson.
The company, which has performed disappointingly since its launch in
September 1992, is rebranding itself after last month’s takeover by
Flextech, the satellite programmer. McCanns confirmed that it was
repitching for the business.
Maples, the furniture retailer, has shortlisted Griffin Bacal, Mellors
Reay and Partners and Butler Lutos Sutton Wilkinson to pitch against its
incumbent agency, Guru Communications, formerly Snowball and Found, for
its pounds 3 million-plus account.
The Optimedia chairman, Simon Lloyd, has confirmed that Simon Mathews,
the managing director of Equinox Communications, is joining Optimedia as
chief executive, to replace John Taylor. Taylor moves up to take on the
role of director of European operations.
United News and Media is investing pounds 2.5 million in the launch of
the cable TV channel, Rapture, which will be targeted at 12- to 20-year-
olds. The channel, being run jointly by the former Initiative Media
management duo, Adam Stanhope and Robert Ditcham, and Kudos Productions,
is expected to launch in October.
The Daily Express has become the latest national paper to launch a
weekly sports supplement in its Monday issue. The 24-page pull-out will
launch on Monday 29 April and will include a seven-day TV and radio
guide to sports coverage.
This article was first published on campaignlive.co.uk
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