MEDIA: MEDIA CHOICE

campaignlive.co.uk, Friday, 26 April 1996 12:00AM

Claire Beale chooses WCRS’s media strategy for the launch of the BMW 5 series. ‘It’s not so much the finely honed choice of media that deserves recognition, but the sheer scale of the task achieved. WCRS negotiated ad sites on the first five pages of every broadsheet last Thursday. A mammoth job that added to the stature of the brand.’ Agency: WCRS, planner/buyers: Mark Palmer, Jeremy Krantz

Claire Beale chooses WCRS’s media strategy for the launch of the BMW 5

series. ‘It’s not so much the finely honed choice of media that deserves

recognition, but the sheer scale of the task achieved. WCRS negotiated

ad sites on the first five pages of every broadsheet last Thursday. A

mammoth job that added to the stature of the brand.’ Agency: WCRS,

planner/buyers: Mark Palmer, Jeremy Krantz



This article was first published on campaignlive.co.uk

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