campaignlive.co.uk, Friday, 26 April 1996 12:00AM
Media Sales and Marketing, the UK’s largest radio sales house, has
appointed Radio 2’s marketing manager, Nick Button, as its first
marketing and sales support manager. The hiring comes in the wake of
MSM’s appointment to handle all of Emap Radio’s interests, as well as
London News Radio.
Mirror Group Newspapers has extended the role of Bridget Rowe, the
editor and managing director of the People, so that she becomes the
managing director of the Sunday Mirror as well. Colin Myler relinquishes
the position, but remains the managing director of the Daily Mirror. A
Mirror Group spokesman said the move was designed to bring Rowe’s
experience in the Sunday market to bear on the Sunday Mirror, sales of
which fell nearly 3 per cent in the six months to March 1996.
Attic Futura’s leading youth title, Sugar, is launching its first split-
cover promotion with Salon Selectives. The cover of the June issue will
feature a model with the line, ‘four steps to big hair’. By opening a
gatefold, readers will be able to see the same model with her haired
styled using Salon Selectives’ latest products.
The Radio Advertising Bureau has produced the latest booklet in its Best
Practice Guide series. Creativity and Radio Advertising - a Guide for
Advertisers aims to offer clients a greater insight into the medium.
Jeremy Bullmore, the non-executive director of the WPP Group, wrote the
Flextech, the company that recently acquired the Family Channel, is to
re-brand and reposition it with a view to a relaunch in September.
Airtime sales for the channel will now be handled by United Artists
Programming. Nigel Pickard, the director of programmes at the Family
Channel, has been appointed as Flextech’s first head of production.
Sainsbury’s the Magazine has struck a promotional deal with Radio 4’s
Woman’s hour to mount a special tape on women’s health on the cover of
its May issue. The tape is the first in a series of three promotions
that the magazine will run this summer. The June and July issues will
also carry supplements, one on summer entertaining, the other with new
Delia Smith recipes.
VNU Business Publications has launched a new business-to-business
magazine, B2B, that targets clients with consultancy, agency and in-
house roles within advertising, marketing and PR agencies. B2B will act
as a corporate communications tool for all VNU publications. It will be
published six times a year and is edited by the former Computing news
editor, Stuart Lauchlan.
Kerry Jonas, the head of Carat International’s European research
department, has joined the Register Group as head of research. Jonas,
who spent five years at Carat, will develop the role of research within
the Pearson-owned information and services company and act as a point of
contact for clients using advertising expenditure statistics.
Eurosport, the pan-European sports channel, has joined forces with Fox
Publishing to publish the official Eurosport guide to the Olympic Games
in Atlanta. Olympics 96 will be published in English and German and go
on general sale throughout most of Europe at an equivalent cost of
pounds 3.50. It will have a print run of 250,000. The German edition
will be produced in association with World Writers.
Banner, the leading information technology marketing communications
agency, has been appointed by the inter-networking company, Cisco, to
handle its pan-European account after a competitive pitch. An integrated
campaign will roll out shortly, comprising advertising, direct marketing
and interactive media. A major element of the drive will be to maximise
Cisco’s sponsorship of the Marlboro McLaren Mercedes Formula One team.
This article was first published on campaignlive.co.uk