CAMPAIGN CRAFT SPONORED BY SVC: Morahan quits Great Guns for Weilands

By JADE GARRETT, campaignlive.co.uk, Friday, 26 June 1998 12:00AM

Andy Morahan has quit Great Guns after nearly four years to join the Paul Weiland Film Company.

Andy Morahan has quit Great Guns after nearly four years to join

the Paul Weiland Film Company.



Morahan decided to leave Great Guns to concentrate on work in the

UK.



’I needed a change, I’ve been spending a lot of time in the US and I

wanted to return to the UK market. I believe Weilands is more focused

here,’ he said.



Morahan also insisted that the break was amicable. ’There was no

fall-out with Laura Gregory (the managing director of Great Guns) but

she has a very international focus,’ he said.



Gregory commented: ’Weilands is a great place for him to go. We’ve had

four great years burning each other out.’



Morahan’s showreel features prominent clients such as Barclays, Bacardi,

Fiat, Renault and Guinness. He is best known for his 1996 Guess jeans

commercial, ’cheat’, starring Juliette Lewis, Traci Lords and Harry Dean

Stanton. The ad picked up a host of D&AD awards as well as the top

accolade for best crafted commercial at the British Television

Advertising Craft Awards. Morahan also took a BTAA arrow for his

direction on the ad.



Morahan’s last work with Great Guns and his most recent in the UK has

been for the Elida Faberge body spray, Lynx.



Morahan also retains several clients in the music industry, dating from

his early days directing Wham! videos. He also directed Tales from the

Crypt, an eight-part TV series for ABC/Columbia starring Ewan McGregor

and Jane Horrocks.



The move to Weilands marks Morahan’s decision to prioritise advertising

for ’at least the next couple of years’.



’We’re thrilled to be representing Andy - ’cheat’ for Guess is one of my

all time favourite commercials,’ Paul Weiland commented.



This article was first published on campaignlive.co.uk

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