Armani fills Sunday Times sites

By PIPPA CONSIDINE, campaignlive.co.uk, Friday, 26 September 1997 12:00AM

The fashion house, Armani, is marking London Fashion Week by taking every advertising site in this weekend’s Sunday Times Style magazine. The ads showcase the designer’s new autumn collection.

The fashion house, Armani, is marking London Fashion Week by taking

every advertising site in this weekend’s Sunday Times Style magazine.

The ads showcase the designer’s new autumn collection.



This is the first time that all the advertising space in any of the

Sunday Times magazine sections has been bought by a single client. The

classified ads, usually carried in Style, will be relocated across other

sections so that the coverage will consist of 16 pages of double-page

spreads and premium facing sites.



The ads were created in-house at Armani’s head office in Milan and the

media deal was struck by Massimo Negri, the head of marketing and public

relations at Armani.



Style magazine, which used to be printed on newsprint stock, was

relaunched as a glossy in March. The new format has allowed it to

capitalise on its positioning as a weekly targeting the same audience -

and advertisers - as monthly fashion magazines. Since its relaunch,

Style has attracted a range of advertisers including Estee Lauder,

MaxMara and Tommy Hilfiger.



David Walsh, the deputy director of advertising at Times Newspapers,

said: ’Style has rapidly established a unique position in the national

press and Armani sees this initiative as a key way to make a strong

impact.



The venture is an important landmark for Style and demonstrates our

commitment to further growth in our fashion and beauty business.’



The buyout is part of Armani’s UK strategy for its autumn campaign,

which also features outdoor and cinema advertising.



Separately, the Times’s Saturday package is set for further expansion

since the launch of the listings guide, Metro, and the reintroduction of

Vision. The changes, starting this Saturday, include expanded news and

sports and a 24-part partwork, the Best of British Cuisine, which will

be supported by a national TV campaign.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs