Euro RSCG lands Nasdaq’s creative account in the UK

By EMMA HALL, campaignlive.co.uk, Friday, 27 February 1998 12:00AM

Euro RSCG Wnek Gosper has been appointed to take over the UK creative account for the electronic US stock market, Nasdaq.

Euro RSCG Wnek Gosper has been appointed to take over the UK

creative account for the electronic US stock market, Nasdaq.



Media on the business is already handled by Euro RSCG’s sister company,

Mediapolis, which won the account a year ago. Nasdaq has been running

ads by Messner Vetere Berger McNamee Schmetterer/Euro RSCG in the US,

but some creative work will now get the local treatment from Euro RSCG

Wnek Gosper.



Nasdaq has been advertising exclusively on television but is thought to

be planning an additional press and poster campaign this year, devised

with the help of Mark Wnek, Euro RSCG Wnek Gosper’s executive creative

director.



Nasdaq, which sponsors Sky Sports’ television coverage of the National

Football League, is waging a campaign to promote listings for European

companies. Television ads ran in the UK in the first and last quarters

of 1997, aimed at businessmen in the South-east of England.



Set up in 1971 as the first electronic stock market, Nasdaq provides a

listing for more than 5,500 fast-growing US companies and is bigger than

the London and Tokyo stock exchanges. Nasdaq has drawn some of the

world’s largest hi-tech companies to its market including Microsoft,

Apple, Intel and Dell.



Nasdaq is petitioning to be seen as a more realistic measure of stock

market performance than the Dow Jones index, which lists only 40

companies.



Nearly 50 UK companies are listed on Nasdaq including Richard Branson’s

Virgin Express airline.



No-one at Euro RSCG was available to comment as Campaign went to

press.



Nasdaq’s associate director of international marketing, Judith Lacey,

said: ’Press and poster work may be adapted for the UK in the future.’


This article was first published on campaignlive.co.uk

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