Y&R unveils new Honey Monster spot

By EMMA HALL, campaignlive.co.uk, Friday, 27 February 1998 12:00AM

The Honey Monster has hung up his football boots and taken up snowboarding for the latest Sugar Puffs commercial from Young & Rubicam.

The Honey Monster has hung up his football boots and taken up

snowboarding for the latest Sugar Puffs commercial from Young &

Rubicam.



The actress, Emma Harrison, who played Jo in the Australian soap opera,

Neighbours, stars as a maiden in distress who is rescued by the dashing

Honey Monster in the new commercial, which was filmed in the mountains

of New Zealand.



Emma is perilously stranded in the path of an avalanche. As she screams

out in fear, she sees a strange furry animal gliding towards her on a

snowboard. She asks him if he is the abominable snowman, but he replies,

’No. I’m the adorable Honey Monster’, and throws her over his shoulder

in order to protect her from danger.



As the Honey Monster carries Emma to safety, the couple perform a daring

jump over a cliff. Emma and the Honey Monster then fall into a handy

chair-lift and when they pull down the safety bar, they are delighted to

find that Sugar Puffs, milk and breakfast bowls have been laid on for

their journey.



Soon, however, they realise they are stranded. Emma worries that they

could be stuck up in the mountains for days, but the Honey Monster

reassures her with the words, ’Don’t worry - I’ve got another box’, and

she is so pleased that she snuggles up to her hero and gives him a

kiss.



The commercial was created by the same team that wrote the last two

Sugar Puffs ads featuring the football stars, Kevin Keegan and Peter

Schmeichel. It was written by Paul Catmur, art directed by Anita Davis

and directed by Mark Williams through Tony Kaye Films.



Y&R also handles other Quaker’s brands including Quick & Hearty and Hot

Oat Crunch.



This article was first published on campaignlive.co.uk

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