Stylist and poet star in ads to reposition Liberty store brand
By ANNA GRIFFITHS, campaignlive.co.uk, Friday, 27 February 1998 12:00AM
Murray Lachlan Young, the performance poet star of the forthcoming Virgin Atlantic Airways TV campaign, is to feature in new advertising for the London department store, Liberty.
Murray Lachlan Young, the performance poet star of the forthcoming
Virgin Atlantic Airways TV campaign, is to feature in new advertising
for the London department store, Liberty.
Two print ads, created by Bean Andrews Norways Cramphorn, feature
Lachlan Young and the stylist, Isabella Blow, in artistic poses,
surrounded by the spoils of a shopping trip to the store.
In the first ad, Blow reclines on a four-poster bed wearing clothes from
the fashion designers, Tristan Webber and Alexander McQueen. The second
ad shows Lachlan Young leaning against a chest of drawers, dressed in
clothes by Dries Van Noten and Yohji Yamamoto.
The ads were art directed by Graeme Norways, written by Howard Fletcher
and shot by the fashion photographer, Zanna. They break at the beginning
of March in glossy magazines including Vogue, Vanity Fair and World of
Interiors and will appear on 16-sheet, cross-track posters in April.
Media buying is through PHD Compass.
BANC’s managing director, Mark Cramphorn, said: ’The campaign highlights
Liberty’s relationship with idiosyncratic artisans.’
Liberty’s chairman, Philip Bowman, commented: ’I am confident the
campaign will play a key role in the repositioning strategy.’
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Digital Search Account Manager - London - £28K to £32K - www.we Adam Recruitment £28000 - £32000 per annum + Excellent Benefits, London
- Global Production Manager Dynamic New Alliances £50000 - £65000 per annum + re-location package , South Korea
- PPC Executive - Digital Media Agency Ultimate Asset £23000 - £28000 per annum + Amazing Benefits, London
- Senior Account Manager - Experiential and Events - 38K - 42K Bamboo Crowd £38K - £42K, Central London
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity