Stylist and poet star in ads to reposition Liberty store brand
By ANNA GRIFFITHS, campaignlive.co.uk, Friday, 27 February 1998 12:00AM
Murray Lachlan Young, the performance poet star of the forthcoming Virgin Atlantic Airways TV campaign, is to feature in new advertising for the London department store, Liberty.
Murray Lachlan Young, the performance poet star of the forthcoming
Virgin Atlantic Airways TV campaign, is to feature in new advertising
for the London department store, Liberty.
Two print ads, created by Bean Andrews Norways Cramphorn, feature
Lachlan Young and the stylist, Isabella Blow, in artistic poses,
surrounded by the spoils of a shopping trip to the store.
In the first ad, Blow reclines on a four-poster bed wearing clothes from
the fashion designers, Tristan Webber and Alexander McQueen. The second
ad shows Lachlan Young leaning against a chest of drawers, dressed in
clothes by Dries Van Noten and Yohji Yamamoto.
The ads were art directed by Graeme Norways, written by Howard Fletcher
and shot by the fashion photographer, Zanna. They break at the beginning
of March in glossy magazines including Vogue, Vanity Fair and World of
Interiors and will appear on 16-sheet, cross-track posters in April.
Media buying is through PHD Compass.
BANC’s managing director, Mark Cramphorn, said: ’The campaign highlights
Liberty’s relationship with idiosyncratic artisans.’
Liberty’s chairman, Philip Bowman, commented: ’I am confident the
campaign will play a key role in the repositioning strategy.’
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Interim Brand Manager Ball & Hoolahan £42,000 per annum + Car/ Car Allowance, South East
- Senior Account Manager Purple Consultancy £35000 - £44000 per annum, London
- Copywrtier Network Career Consultants £23000 - £28000 per annum, Newcastle upon Tyne
- Marketing Communications Executive Brand Recruitment £30000 per annum + plus bonus, Wickford