Campaign Press Awards Silver Anniversary 1998 - Sponsor Profiles - Best Sport and Leisure Advertisement - PC Format

campaignlive.co.uk, Friday, 27 March 1998 12:00AM

PC Format is the world’s best-selling PC leisure magazine. The title’s remit covers all aspects of using a home PC, from games to the Internet, education to creativity. We offer a one-stop shop for readers eager to get the best out of their computer - and those looking out for a good read, too.

PC Format is the world’s best-selling PC leisure magazine. The

title’s remit covers all aspects of using a home PC, from games to the

Internet, education to creativity. We offer a one-stop shop for readers

eager to get the best out of their computer - and those looking out for

a good read, too.



Our last ABC came in at a stonking 106,314 (with a 87,930 UK

figure).



A relatively high cover price (pounds 4.99) means that TGI estimates our

pass-on audience to be eight readers per copy - creating a readership of

850,512.



Ninety five per cent of PC Format readers are male and this is the main

reasoning behind our men’s mag cover style.



A large chunk of PC Format’s success is based on our covermount

strategy: as well as featuring a CD-Rom packed with the latest game

demos, multimedia and applications, we also bundle a second disk,

featuring a full, commercial program previously sold in the high street.

Strong brands associated with these covermounts have included Time

Magazine, Blockbuster Video, Lucasfilm and National Geographic. Other

full programs have included the stunning astronomy disc, Redshift 2, and

the controversial telephone directory, UK-Info Disk.



Editorially, PC Format offers the toughest product reviews in the

business, as well as the hottest news and varied cover features. Our

interviews feature real-world celebrities involved in interactive

products such as Max Clifford, Richard Branson, Des Lynham, Jo Guest,

Douglas Adams, Tom Clancy and Jeff Wayne.



PC Format is a global brand, with licences in Spain, Portugal, Brazil,

South Africa and a French edition on the way. We even run quarterly

specials (PC Format Gold) based around special events such as the start

of the Formula One season and the World Cup.



The response from our readers and our advertisers, time and time again,

is that PC Format works. We’re the clear market leader in our sector.



This article was first published on campaignlive.co.uk

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