BMP Optimum poaches Mark Palmer from WCRS

By CLAIRE BEALE, campaignlive.co.uk, Friday, 27 June 1997 12:00AM

BMP Optimum, whose joint managing director and media planning expert, Derek Morris leaves this week, has poached WCRS’s strategic communications director, Mark Palmer.

BMP Optimum, whose joint managing director and media planning

expert, Derek Morris leaves this week, has poached WCRS’s strategic

communications director, Mark Palmer.



Paul Taylor, the managing director of BMP Optimum, said that Palmer was

not a replacement for Morris, but that his appointment would broaden the

media dependant’s planning expertise, helping the company look beyond

conventional media strategies. Palmer is to join BMP Optimum later this

summer to take the new role of head of communication strategy.



’We’re trying to go further than traditional media planning,’ Taylor

explained. ’Mark is a leading-edge strategist and his role will help us

bring media planning and account planning closer together. We’re very

pleased to get him.’



Palmer will work across all of BMP Optimum’s clients. He will also have

dealings with all the company’s staff and will report directly to

Taylor.



Palmer, a former winner of the Institute of Practitioners in Advertising

Media Effectiveness Award, joined WCRS in 1995 from Bates Dorland, where

he was communications director.



At WCRS, Palmer worked closely on the BMW account.



WCRS’s decision to merge media into its sister media shop, Mediapolis

(Campaign, 10 January), gave Palmer the opportunity to study other

options.



According to industry insiders, WCRS is likely to seek a high-level

replacement for Palmer to continue the strategic work on BMW.



Palmer was unavailable for comment as Campaign went to press.



This article was first published on campaignlive.co.uk

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