CANNES ’97: Nissin Foods chief picks up advertiser of the year honour

By HARRIET GREEN and KAREN YATES in Cannes, campaignlive.co.uk, Friday, 27 June 1997 12:00AM

Koki Ando, the president and son of the founder of Nissin Foods, has been named as the 1997 advertiser of the year at Cannes. Nissin is the first Japanese winner and follows in the footsteps of Levi’s, Nike and Heineken.

Koki Ando, the president and son of the founder of Nissin Foods,

has been named as the 1997 advertiser of the year at Cannes. Nissin is

the first Japanese winner and follows in the footsteps of Levi’s, Nike

and Heineken.



The title rewards Ando for his contribution to creative advertising.



Nissin’s ads have won Cannes lions for its agency, Hakuhodo, for five

years.



Nissin first found international advertising fame in 1992, winning a

bronze lion for a quirky campaign based on the antics of a Neanderthal

man searching for food, contrasting this with the simple preparation of

Nissin Noodles. The following year, Nissin and Hakuhodo took the film

Grand Prix, and the partnership has won awards in each subsequent

year.



Ando, 49, inherited his father’s company, turning the instant noodle

factory into a multi-million pound food conglomerate. Its products are

now sold in 12 countries and include extensions such as soups, cereals

and chilled foods.



However, his award at Cannes also acknowledges the growing involvement

by Japan and the rest of Asia in the international advertising

community.



Japan sent in a record number of entries to Cannes this year, fielding

the third largest number of film entries.



This article was first published on campaignlive.co.uk

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