CANNES ’97: Medical jokes and ugly men top festival turkey league
By HARRIET GREEN and KAREN YATES in Cannes, campaignlive.co.uk, Friday, 27 June 1997 12:00AM
An ad for Legal and General showing a man having a heart attack has emerged as one of this year’s festival turkeys.
An ad for Legal and General showing a man having a heart attack has
emerged as one of this year’s festival turkeys.
The ad, created by the Campaign Palace in Australia to promote Legal and
General’s trauma insurance services, got the thumbs down from many
jurors. Entitled ’party pooper’, it tries to demonstrate the need for
insurance in the event of a heart attack.
The commercial depicts a man on his way home who is worried he’s going
to be mugged. He arrives home safe but later dies - from shock after
discovering a birthday party in his honour.
Another festival turkey contender is a film for a chocolate bar from
Paradiset DDB, which is also behind the off-the-wall Diesel jeans
The ad shows a man, who looks like a monkey, going to work. Being ugly
and insecure, he is badly treated by everyone but still tries hard to be
friendly and helpful. Eventually his workmates realise that it’s what’s
inside a person that counts.
Meanwhile, a campaign from an Indian agency for MTV left jurors
One execution, which is 99-seconds long, shows a man arriving at his
girlfriend’s house to find it completely transformed with a grand
His girlfriend sports a very extravagant hairstyle. His bewilderment
deepens ... and the ad ends.
Another execution, this time 71-seconds long, shows a man escaping from
a tricky situation. He decides to shoot himself in the toilet - a safe
enough place, he thinks. However, he suddenly finds himself in the
middle of a Hindi film song sequence.
Allen Crew, an Australian judge, said: ’It’s so odd it might well be
genius. I don’t know.’
This article was first published on campaignlive.co.uk
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