CANNES ’97: Medical jokes and ugly men top festival turkey league

By HARRIET GREEN and KAREN YATES in Cannes, campaignlive.co.uk, Friday, 27 June 1997 12:00AM

An ad for Legal and General showing a man having a heart attack has emerged as one of this year’s festival turkeys.

An ad for Legal and General showing a man having a heart attack has

emerged as one of this year’s festival turkeys.



The ad, created by the Campaign Palace in Australia to promote Legal and

General’s trauma insurance services, got the thumbs down from many

jurors. Entitled ’party pooper’, it tries to demonstrate the need for

insurance in the event of a heart attack.



The commercial depicts a man on his way home who is worried he’s going

to be mugged. He arrives home safe but later dies - from shock after

discovering a birthday party in his honour.



Another festival turkey contender is a film for a chocolate bar from

Paradiset DDB, which is also behind the off-the-wall Diesel jeans

work.



The ad shows a man, who looks like a monkey, going to work. Being ugly

and insecure, he is badly treated by everyone but still tries hard to be

friendly and helpful. Eventually his workmates realise that it’s what’s

inside a person that counts.



Meanwhile, a campaign from an Indian agency for MTV left jurors

mystified.



One execution, which is 99-seconds long, shows a man arriving at his

girlfriend’s house to find it completely transformed with a grand

staircase.



His girlfriend sports a very extravagant hairstyle. His bewilderment

deepens ... and the ad ends.



Another execution, this time 71-seconds long, shows a man escaping from

a tricky situation. He decides to shoot himself in the toilet - a safe

enough place, he thinks. However, he suddenly finds himself in the

middle of a Hindi film song sequence.



Allen Crew, an Australian judge, said: ’It’s so odd it might well be

genius. I don’t know.’


This article was first published on campaignlive.co.uk

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