BMP DDB triumphs in pitch for Reuters worldwide account
By ANNA GRIFFITHS, campaignlive.co.uk, Friday, 27 June 1997 12:00AM
BMP DDB has beaten Saatchi and Saatchi, Lowe Howard-Spink and M&C Saatchi to win Reuters’ pounds 15 million-plus worldwide account for the DDB global network.
BMP DDB has beaten Saatchi and Saatchi, Lowe Howard-Spink and M&C
Saatchi to win Reuters’ pounds 15 million-plus worldwide account for the
DDB global network.
The pitch process began early this year, with all the agencies asked to
present a detailed strategic blueprint for Reuters’ communications plan
across the globe.
Jean-Claude Marchand, a board director at Reuters, has been leading the
group’s drive towards stepping up its marketing operations.
Reuters and BMP are still refining the strategy, and no new work for the
brand is expected to appear until the end of the year. Reuters wants to
strengthen its position as one of the forerunners of IT in order to
fight off competition.
J. Walter Thompson was ruled out of the running for the Reuters
worldwide account because of a conflict with its Wall Street Journal
No-one at BMP - whose pitch was led by its joint managing director,
Chris Cowpe - was available to comment on the win but it is known that
creating a global brand and carefully managing the presentation of the
company has become a priority for Reuters.
Budgets are being finalised, but could be as high as pounds 20 million.
Reuters’ previous incumbent was Leopard, now called Warman and
Bannister, which was appointed to the account in April last year.
This article was first published on campaignlive.co.uk
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