Agencies line up as Post Office reviews pounds 4m corporate task
By FRANCESCA NEWLAND, campaignlive.co.uk, Friday, 27 November 1998 12:00AM
The Post Office is reviewing its corporate advertising account and has earmarked a pounds 4 million budget for the business amid speculation that it will launch a public awareness campaign in the wake of ownership changes being planned by the Government.
The Post Office is reviewing its corporate advertising account and
has earmarked a pounds 4 million budget for the business amid
speculation that it will launch a public awareness campaign in the wake
of ownership changes being planned by the Government.
The incumbent on the business - which spent only pounds 475,000 last
year - is McCann-Erickson, which has been invited to repitch against
four other agencies: Bartle Bogle Hegarty, BMP DDB, WCRS and Lowe
A spokeswoman for the Post Office said it was a statutory review, which
takes place every three years. However the significant boost in spend
comes as the Government prepares to announce its decision on the
organisation’s future ownership structure.
The Department of Trade and Industry is investigating a range of
options, which include a minority share sale or establishing an
independent publicly owned company. The spokeswoman said there were no
plans to use the advertising to address these commercial issues but said
an agency would be appointed early next year.
The most recent Post Office corporate work was last year’s Christmas
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Quantitative Research Manager Trace £32k to £40k, South East England / Berkshire / Maidenhead, Berkshire / Windsor, Berkshire
- Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
- Senior Account Manager Propel £30000 - £40000 per annum + Excellent benefits, London (Central), London (Greater)
- Web Designer Propel £28000 - £32000 per annum + Excellent Benefits, Milton Keynes
- Samsung calls global advertising and media review
- Watch the first YouTube clip, nine years on
- British Airways moves paid search account to Forward3D
- Post Office reviews advertising, DM and digital accounts
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Yahoo hosts exclusive X-Men: Days of Future Past films