REVIEW: Marketing and advertising news in the week’s press

By JOHN TYLEE, campaignlive.co.uk, Friday, 27 November 1998 12:00AM

Eurotunnel is reviewing its pan-European media buying arrangements as its existing contracts with Carat in the UK and Optimum Media Direction in continental Europe come close to expiry. The account is said to be worth pounds 8 million, with pounds 3 million of that being spent in the UK. - Marketing Week

Eurotunnel is reviewing its pan-European media buying arrangements

as its existing contracts with Carat in the UK and Optimum Media

Direction in continental Europe come close to expiry. The account is

said to be worth pounds 8 million, with pounds 3 million of that being

spent in the UK. - Marketing Week



The Canadian lager brand, Molson, is launching a pounds 1 million press

and poster campaign through Mountain View highlighting the appeal of

living a tough life. The campaign features three Canadian characters -

an ice-hockey scout, a lifeguard and a rodeo rider - who enjoy Molson at

the end of the day. The ads launch at the beginning of December at

Oxford Circus tube station. They will also run in style magazines. -

General release



Carlton Communications has pulled out of talks to buy Arsenal football

club after failing to agree on a bid price for the club. Following

Carlton’s decision, United News and Media has emerged as an interested

party, although not as a full bidder. Arsenal has also had exploratory

talks with other media groups including BSkyB and ONdigital. - The

Guardian



DHL International has appointed the former Somerfield marketing

director, David Coles, as UK managing director and has also appointed a

new marketing chief, Pascal Tomasso, in a bid to defend its

market-leading position. - Marketing



The Charles Wall Group has won the advertising account for the Royal

Armouries Museum in Leeds following a three-way pitch against its fellow

Northern agencies, Barrington Johnson Lorains and Advertising

Principles. The agency’s brief is to promote the Royal Armouries itself

as well as general exhibitions to be held there during 1999. - General

release



Yardley, the perfume brand whose parent company, Yardley Group, went

into receivership in August, has been bought by Wella, the German

hair-care group. Exclusive rights to the brand have been bought by

Cosmopolitan Cosmetics, a subsidiary of Wella, which handles the

distribution rights for Gucci and other upmarket brands. Yardley Group

still has several brands up for sale, including Panache and Tweed. - The

Guardian



Miller Brewing Co is reviewing its dollars 150 million Lite beer account

in the US and has invited three agencies, the incumbent, Fallon

McElligott, Wieden & Kennedy and Young & Rubicam, to pitch for the

brand, which won three golds at Cannes this year. - Advertising Age



Three agencies have been invited to pitch for a pounds 4 million

advertising campaign targeting 18- to 34-year-old taxpayers in a bid to

raise awareness of Millennium Gift Aid, a new Inland Revenue scheme.

DMB&B, Lowe Howard-Spink and Rainey Kelly Campbell Roalfe have been

selected to pitch for the scheme, which is designed to support education

and anti-poverty projects in the world’s poorest countries. - General

release



TSMS has appointed Dick Johnson as non-executive chairman. Johnson, who

retired as UK corporate affairs director at Procter & Gamble in 1997,

will take up the post in January. - General release



Vauxhall has consolidated it entire car dealership advertising business

into Broadway Communications. The agency, which picked up the pounds

10.5 million business after a three-way pitch against McCann-Erickson

and Cogent, recently advertised the company’s Masterfit service with a

pounds 4 million Spitting-Image style TV campaign. - Marketing



Johnson & Johnson is going head-to-head with Unilever in a marketing

battle over rival low-cholesterol margarine brands. The company has

appointed Saatchi & Saatchi Healthcare Connection to launch its Benecol

brand, which can cut cholesterol levels by up to 10 per cent. Unilever

has decided to bring in McCann-Erickson to handle the launch of its

low-cholesterol spread, which has yet to be named. - Marketing.



This article was first published on campaignlive.co.uk

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