MEDIA: FOR THE RECORD

By ALASDAIR REID, campaignlive.co.uk, Friday, 27 November 1998 12:00AM

The Periodical Publishers Association has created a Scottish Council that will concentrate on creating a coherent strategy toward advertising agencies, a uniform approach on paper issues, specific training initiatives and look at technological advances in publishing. Alastair Balfour of the Insider Group has been made the PPA Scottish Council’s chairman.

The Periodical Publishers Association has created a Scottish

Council that will concentrate on creating a coherent strategy toward

advertising agencies, a uniform approach on paper issues, specific

training initiatives and look at technological advances in publishing.

Alastair Balfour of the Insider Group has been made the PPA Scottish

Council’s chairman.



The National Magazine Company’s women’s health title, Zest, has given

the Health Education Authority’s Active for Life campaign its Best

Health Ad award. The ad, by Leagas Delaney, promotes good health with an

emphasis on the unexpected emotional benefits of exercise.



At the Periodical Publishers Association’s first Magazines in Credit

conference last week, publishers said they would take a tougher line

with ad agencies who are not PPA recognised or fail to keep to the

recognition criteria, including late payment. The pledge to get tough

follows new research by PriceWaterhouseCoopers, which shows that ad

agencies pay magazine publishers 20 days late on average.



The sports newspaper, Sport First, has revealed a first ABC figure of

67,000 copies per week. The newspaper, which launched in March, says it

is on track to make its first year target of 100,000 copies. Published

every Sunday, the title has a cover price of 50p.



The Times unveiled a millennium sculpture on London’s Cromwell Road on

Thursday, designed by 4I and the architect, Cristina Garcia, with

structural engineering by Atelier One. The sculpture features two

millennium countdown clocks, set in a six-metre tall steel structure,

and a real-time news feed with information provided by the Times

website.



The Audit Bureau of Circulations has appointed Julie Ferguson as

director of its consumer press division. Ferguson joins from European

Newspapers where she was the research and development manager. Simon

Devitt, ABC’s chief executive, said: ’Julie’s vast experience of

marketing and research, coupled with her deep understanding of the

newspaper and consumer magazine industries, will be vital in ensuring

ABC develops a successful consumer press division.’



CIA Medianetwork Scotland is beefing up its international credentials

with the transfer of Tania Alonzi to Edinburgh as international board

director. Alonzi, who worked on major international accounts from CIA’s

London office, will help develop new business with an international

element and act as a central point of contact for international media

owners.



Channel 4 has unveiled a new research unit, headed by Claire Grimmond,

to concentrate on consumer and market trend analysis. The station has

also appointed its first programme evaluation controller, Jules Oldroyd,

who will be responsible for assessing the commercial value of each

programme strand.



Atlantic 252 has continued the drive to extend its youth appeal with the

appointment of David Dunne, MTV’s head of programming, as programme

director. Atlantic will also work with the youth consultant, Mark Whelan

of Ideas Exchange, and the specialist youth PR and marketing agency,

FFI, which has already developed a logo for its popular weekly dance

music show, bpm.



Rupert Murdoch, chairman of News Corporation, has announced the creation

of News Corp Europe, which will drive the media company’s media

development in Europe. Letizia Moratti, the former chairman of the

Italian state television broadcaster, will be the chairman of the new

company.



This article was first published on campaignlive.co.uk

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