REVIEW: Marketing and advertising news in the week’s press ..

By CLAIRE BEALE, campaignlive.co.uk, Friday, 28 February 1997 12:00AM

The Liberal Democrats’ national advertising campaign for the general election is to consist of one poster execution on the side of a mobile billboard site. The campaign will tour about 50 target seats. - Financial Times

The Liberal Democrats’ national advertising campaign for the

general election is to consist of one poster execution on the side of a

mobile billboard site. The campaign will tour about 50 target seats. -

Financial Times



Matthew Clark has recruited Rob MacNevin, the former Guinness European

marketing chief, in a bid to turn around its ailing drinks portfolio.

MacNevin, who will sit on the board as the marketing director, will be a

key figure in the battle to boost brands such as Diamond White and K. -

General release



Nigel Lawson has been criticised by Barclays Bank shareholders for

appearing in the latest advertising campaign for M&G personal equity

plans through Rainey Kelly Campbell Roalfe. Lord Lawson, a non-executive

director of Barclays, was reportedly paid pounds 100,000 to appear in

the TV spots. - Financial Times



Hayley Beale, the marketing director of Allied Domecq Spirits and Wine,

has resigned. Beale, who joined the company three months ago from

Britvic where she was marketing manager, is leaving to go to San

Francisco for personal reasons. - Marketing Week



Scottish Courage is ending its ten-year sponsorship of the Rugby

Football Union League after the RFU asked for more money. Courage’s last

deal with the RFU lasted three years and cost about pounds 3 million.

The new league is understood to be seeking pounds 7.5 million. -

Marketing Week



Cellnet’s latest TV commercial through Abbott Mead Vickers BBDO breaks

this Thursday. The spot focuses on a new service that allows UK

travellers to make and receive calls on their Cellnet mobile phone in

the US and Canada. It features a business man on a trip to New York

roaming the streets while talking to his wife in Yorkshire. - General

release



Pepsi Cola has signed up the Spice Girls for an advertising campaign

later in the year. The move follows Pepsi’s involvement with other pop

stars, including East 17 and Michael Jackson, as well as the sports

personalities, Andre Agassi, Deion Sanders and Shaquille O’Neal, and the

supermodels, Cindy Crawford and Claudia Schiffer. - Marketing Week



McVitie’s has called consumers as High Court witnesses in a bid to win

its case of ’passing off’ action against Asda. United Biscuits is trying

to force Asda to remove its Puffin biscuits, which it claims mimic the

design of its Penguin bar. - Marketing



Cable and Wireless Mobile has appointed Karen Whittingham from Cellnet

as general manager of marketing. Whittingham, who was previously head of

business strategy and market planning at Cellnet, will be in charge of

C&W’s marketing department for worldwide activities. - Marketing



Muller is bringing back Joanna Lumley to advertise its yoghurt range, 18

months after replacing her with Naomi Campbell. Lumley, who will star in

four ads created by Team Saatchi, will be promoting Muller’s Corner

Yoghurts. - General release



Hoover’s vice-president of sales and marketing, Mike Rutter, has quit

the domestic appliances group after a decision to pull the plug on its

planned pounds 6 million campaign. He is the eighth vice-president to

leave following the company’s takeover by the Italian company, Candy, 18

months ago. - Marketing



Avis Rent-a-Car has appointed Sacha Cooper as its UK head of marketing

after the surprise resignation of Clive Tilled. Cooper, the former

mark-eting manager of Avis’s UK travel team, will report to the

marketing and sales director, Dale Morley. - Marketing



Chanel No5 is still the world’s best-selling women’s perfume with retail

sales of dollars 130 million last year, according to a study by

Euromonitor. The remaining top five best-selling perfumes were Estee

Lauder’s Beautiful and Pleasures, and Lancome’s Tresor and Poeme. -

Financial Times.



This article was first published on campaignlive.co.uk

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