Mirror adds weekly job supplement as part of rebranding

By RICHARD COOK, campaignlive.co.uk, Friday, 28 February 1997 12:00AM

The Mirror is claiming a tabloid first this week with the launch of Mirror Jobs, a weekly recruitment supplement.

The Mirror is claiming a tabloid first this week with the launch of

Mirror Jobs, a weekly recruitment supplement.



Launched on Thursday, Mirror Jobs is part of Mirror Group’s promised

pounds 16 million two-year package to revitalise the Mirror.



While several papers in the tabloid market do run job ads, none has

developed a standalone supplement.



Mirror Jobs will carry between eight and 12 pages, comprising a mix of

editorial and ads for recruitment and vocational training. Although it

will carry national ads, a crucial component of the new section will be

its availability in six regional variations.



A recruitment department of 25, which includes 16 new hirings, has been

created to sell space in the supplement. There will be three teams

within the department, each run out of separate offices, including one

in Birming-ham. The teams will be led by three new group heads: in

London, Yevette Pathare; in Oldham, Melanie Serventi; and in Birmingham,

Sian Gaukroger.



The six macro-regions covered by the teams include: North-east England,

North-west England, Wales and the South-west, Yorkshire, the Midlands,

and London and the South-east.



Gina Bradbury, the Mirror’s group classified advertisement manager, said

that regional flexibility was the key factor: ’If you’re looking for a

job in Newcastle, you don’t really want to know what’s going on in

London.



That’s always been the problem of national recruitment advertising in

the past.’



This article was first published on campaignlive.co.uk

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