Agency: Bartle Bogle Hegarty
By CLAIRE COZENS, campaignlive.co.uk, Friday, 28 May 1999 12:00AM
Campaign’s parent company, Haymarket Group, has bought a strategic
stake in Media & Marketing, the owner of Asia’s leading advertising
publication, Media. The move is part of Haymarket’s plans to develop its
global media and advertising portfolio.
Media is a fortnightly title, published in Hong Kong and aimed at the
growing advertising, marketing and media community in Asia. Media &
Marketing also publishes Asian PR News and Asian Brand News. Ken
McKenzie, managing director of Media & Marketing, will continue to
oversee the titles.
Michael Heseltine, chairman of Haymarket Group, said: ’We believe Asia
will be one of the fastest-growing media sectors over the next ten
This article was first published on campaignlive.co.uk