MGM triumphs with pounds 10m Swiftcall and Dr Martens billings
By CAROLINE MARSHALL, campaignlive.co.uk, Friday, 28 May 1999 12:00AM
Manning Gottlieb Media has landed more than pounds 10 million of new business after the low-cost international telephone service, Swiftcall, picked it to handle its media in the UK and Ireland, while TBWA GGT Simons Palmer handed it the media brief for Dr Martens.
Manning Gottlieb Media has landed more than pounds 10 million of
new business after the low-cost international telephone service,
Swiftcall, picked it to handle its media in the UK and Ireland, while
TBWA GGT Simons Palmer handed it the media brief for Dr Martens.
The pounds 10 million through-the-line Swiftcall brief involves taking
the client on to television for the first time. MGM was the only agency
to pitch for the business, which was taken from the incumbent, Collins
Swiftcall’s creative work is done by DPA Progress, through which MGM
picked up the Sony music account last year. The media account will be
headed by the MGM board director, Robert Ffitch.
Colin Gottlieb, managing partner of MGM, said: ’Swiftcall has got to a
certain size, it is in a hugely competitive market and needed a bigger
buyer. They looked at our systems and it blew their minds.’
Alan O’Brien, marketing manager of Swiftcall, which is owned by KDD,
said: ’MGM is a very professional outfit with a lot of experience. It
also makes a big difference that they have an Irish media buyer who
understands the way media works in Ireland.’
Last month, Dr Martens appointed TBWA to launch its first major campaign
for the UK and international market. The creative agency has now handed
the UK media - handled by Walker Media until now - to MGM without a
pitch. The shoe brand plans to spend pounds 6 million.
This article was first published on campaignlive.co.uk
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