Hooper Galton picks up first account

By CAROLINE MARSHALL, campaignlive.co.uk, Friday, 28 May 1999 12:00AM

Hooper Galton, the start-up agency launched by three former Bartle Bogle Hegarty staff, has opened for business and scooped its first account - the Norwegian outdoor clothing brand, Helly Hansen.

Hooper Galton, the start-up agency launched by three former Bartle

Bogle Hegarty staff, has opened for business and scooped its first

account - the Norwegian outdoor clothing brand, Helly Hansen.



Helly Hansen has briefed the agency to overhaul its global

communications strategy and to create a TV campaign for the US and print

advertising for the UK and Europe, starting this summer.



Motive Communications has been appointed to handle media

development.



Hooper Galton has three partners: Steve Hooper, Martin Galton and Oliver

Lewis-Barclay. Hooper was one of BBH’s joint creative directors, Galton

was a senior art director and Lewis-Barclay headed up several accounts

including Audi, One2One and Sony.



They are joined by John Burke, another BBH veteran, as head of creative

services.



Lewis-Barclay commented: ’Our positioning is very unflashy: we are

unashamedly creatively focused. That’s why Steve’s and Martin’s names

are on the door. That feels quite fresh to us in today’s industry

climate.’



Hooper said: ’We certainly wouldn’t pretend to be experts across all

media. We’ve already begun searching for specialists - in media, direct

marketing and new media - to build working relationships with.’



Galton added: ’We want to work with clients who like to join in. There

should be no boundary between strategic and creative processes.’



This article was first published on campaignlive.co.uk

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