IPA names Hamish Pringle marketing strategy director

By JADE GARRETT, campaignlive.co.uk, Friday, 28 May 1999 12:00AM

Hamish Pringle, a former vice-chairman of Saatchi & Saatchi, has been confirmed as the Institute of Practitioners in Advertising’s director of marketing strategy as the body steps up its drive to promote the work of UK advertising industry.

Hamish Pringle, a former vice-chairman of Saatchi & Saatchi, has

been confirmed as the Institute of Practitioners in Advertising’s

director of marketing strategy as the body steps up its drive to promote

the work of UK advertising industry.



The role - the first of its kind at the IPA - is part of the new

president Rupert Howell’s drive to gain greater recognition of the

contribution the advertising industry makes to the UK economy.



Pringle has been caretaking the role for the past two months, during

which time the IPA advertised for candidates before settling on

Pringle.



His contract requires him to work two days a week at the IPA until

December 2000.



The rest of the week will be spent working for his own marketing

consultancy, Brand Beliefs, which he set up at the start of the year on

his departure from Saatchis.



Pringle said the marketing role was essential to fulfil Howell’s

vision.



’As an industry, we can’t afford to be marginalised,’ he told

Campaign.



’We need to be seen alongside other professions such as the law and

accountancy as making a real contribution to the UK economy.’



Pringle, who prefers to style himself as more of back-room operator than

the voice of the IPA, also plans to ensure that areas such as digital

media are fully understood and utilised by the advertising industry. He

will also review the IPA’s corporate identity.



This article was first published on campaignlive.co.uk

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