NEWS: Agencies line-up for Colorvision account
By ANNE-MARIE CRAWFORD, campaignlive.co.uk, Friday, 28 June 1996 12:00AM
The high street television and video retailer, Colorvision, is talking to agencies about its pounds 4.5 million full-service account.
The high street television and video retailer, Colorvision, is talking
to agencies about its pounds 4.5 million full-service account.
At least two London agencies are believed to be lining up to tilt for
the business. The client is thought to be looking for an agency to help
with a tactical retail development.
The account was formerly handled on a project basis by McCann-Erickson
Manchester and Universal McCann.
Colorvision’s business season peaks at Christmas when it spends heavily
on press campaigns. A campaign through McCanns appeared last Christmas
but it is understood that the two will not work together on a similar
campaign this year.
Colorvision has faced difficulties this year. In January, the Office of
Fair Trading revoked its consumer credit licences accusing it of
‘deceitful’ business practices. As a result, the client said in March
that losses would exceed market forecasts.
In May, Colorvision was told it could keep its licences after confirming
that it would restructure the business.
Also in May, Brian Wolfson, the former chief executive of the Granada
Group, was appointed executive chairman and Cliff Procter became
Brian Child, the managing director of McCanns, declined to comment on
the possible pitches.
This article was first published on campaignlive.co.uk
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