CAMPAIGN CRAFT: PORTFOLIO; Adam Johnson

By RICHARD COOK, campaignlive.co.uk, Friday, 28 June 1996 12:00AM

Born in Stoke, educated in Hull and New York, the peripatetic director, Adam Johnson, found himself in Hungary recently, shooting a Heineken commercial for Bates Vietnam.

Born in Stoke, educated in Hull and New York, the peripatetic director,

Adam Johnson, found himself in Hungary recently, shooting a Heineken

commercial for Bates Vietnam.



Certainly his showreel contains more than a few clues about this

apparent adaptability, ranging from a monochrome cinema spot for the

World Development Movement to a comic pastiche of the long-running

Terry’s All Gold series - an ad that didn’t travel as well as the rest

of his showreel. ‘You can imagine the complete bewilderment with which

this take-off of an English ad series went down when I showed it in

Vietnam,’ he says. ‘Fortunately they liked the other stuff.’



Johnson is another of the seemingly limitless supply of talent snapped

up by Helen Langridge straight from the Royal College of Art. In fact he

did even better than that - he agreed to join Helen Langridge Associates

at the end of his first year, and spent his final year secure in the

knowledge that the privations of student life were fast drawing to a

close.



Two years making pop promos followed, most notably for Darryl Hall and

John Oates, before he broke into commercials directing with a film for

Fresh ’n’ Low Milk for Halls Advertising.



Since joining Rawi Macartney Cole in January 1993, he has added clients

such as Rover, Sky TV and Debenhams. ‘I studied drama at Hull University

and direction at Cornell University and my background was all in

directing stage plays,’ Johnson says, ‘which does mean that I am at home

with performers, not frightened by them and that I can talk to them. I

like to think I have a good eye as well, and if you can bring the two

together you get what we are all out for, an off-beat and stylish ad

with convincing performances.’


The sales pitch over, the engaging Johnson admits to considerable

ambitions in commercials making. ‘I’d definitely like to do more

humorous ads. The Terry’s ad is the only really funny one on my reel and

I’d like to do more physical comedy. But whether I go on to make

features, or whatever, I can’t imagine ever not doing ads, I would miss

the fantastical element too much.’



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs