Sky finalises digital TV packages ahead of autumn ad blitz

By CLAIRE BEALE, campaignlive.co.uk, Friday, 28 August 1998 12:00AM

Sky Television has unveiled details of its six digital TV packages and has started talks with national newspapers about a multi-million-pound ad blitz during the week of its launch on 1 October.

Sky Television has unveiled details of its six digital TV packages

and has started talks with national newspapers about a

multi-million-pound ad blitz during the week of its launch on 1

October.



Sky is hoping to dominate national newspaper advertising in its launch

week and has approached the press inviting suggestions for high-profile

advertising opportunities.



The broadcaster’s cheapest package, Sky Value Pack, costs pounds 6.99 a

month and includes Sky One, Sky News, Discovery, Home & Leisure,

Bloomberg and QVC.



Four packages of eight channels will be available for pounds 8.99 a

month.



The Popular Mix will carry Discovery, National Geographic, UK Play and

Paramount.



The Knowledge package will combine channels such as CNBC, Animal Planet,

(.tv) (covering the internet) and the History Channel. Kids and Music

will include Nickelodeon, Fox Kids, Trouble, UK Play and M2 (a new music

channel from MTV), while Lifestyle will include Bravo, Granada Plus, UK

Style and Trouble.



The Family Package will be available for pounds 11.99 a month and covers

all the channels available in the other packages, plus the new channel,

Sky Sports News, new Discovery channels and UK Gold Classics.



This article was first published on campaignlive.co.uk

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