MEDIA CHOICE

By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 28 August 1998 12:00AM

Eleanor Trickett chooses the Virgin Direct ad for its Virgin One account in the Independent: ’Financial services ads can suffer from information overload, especially when crammed into a weeny space. The alternative? A very expensive four-page special, which most budgets will only allow once a year. Here, the planner/buyer has taken advantage of the fact that broadsheets often have a single, loose news page, and used that as a fold-it-yourself four-page tabloid pull-out. A perfect solution to a tricky problem.’ Media planning and buying: Becky Smith, Manning Gottlieb Media, creative: TBWA GGT Simons Palmer.

Eleanor Trickett chooses the Virgin Direct ad for its Virgin One

account in the Independent: ’Financial services ads can suffer from

information overload, especially when crammed into a weeny space. The

alternative? A very expensive four-page special, which most budgets will

only allow once a year. Here, the planner/buyer has taken advantage of

the fact that broadsheets often have a single, loose news page, and used

that as a fold-it-yourself four-page tabloid pull-out. A perfect

solution to a tricky problem.’ Media planning and buying: Becky Smith,

Manning Gottlieb Media, creative: TBWA GGT Simons Palmer.



This article was first published on campaignlive.co.uk

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