By ALASDAIR REID, campaignlive.co.uk, Friday, 28 August 1998 12:00AM
Bob Geldof is the star of Xfm’s new schedule, announced last week
by Capital Group’s programme director, Richard Park. Geldof will present
a weekday afternoon show from 4pm to 6pm for 104 days. Park has stressed
that the station’s general output will remain in line with the promise
of performance issued by the Radio Authority when Xfm won its
Total Media has hired Kirsty Hutton to be its head of buying. The new
position follows the company’s restructure two months ago when it
separated its planning and buying arms. Hutton comes from IPC Magazines
(weeklies) where she was the client services director.
Barclays Bank has appointed the radio production specialist, Eardrum, to
create a campaign for its student banking service. The commercials will
star the Radio 1 DJ, Steve Lamacq, giving his younger brother advice as
he goes off to university.
A new, free magazine for commuters will be targeted at computer-literate
males. The Net & Beyond will run fortnightly and the publisher, the Net
& Beyond Publishing, is launching a pounds 200,000 advertising push. The
magazine will have an initial print run of 50,000.
Emap On Air has created a new sponsorship department dedicated to
developing long-term sponsorship opportunities across Emap’s radio and
TV interests. Charlie Norton, previously head of sponsorship for the Box
and Kiss 100, will head the department. Norton will report to David
Hipkiss, who has moved from his position as account director for sales
to account director in charge of sponsorship and promotion.
The Cartoon Network achieved an average 1.9 children TVRs last week
between 6am and 7pm, beating all other stations in cable and satellite
homes according to BARB figures. The channel played every single episode
of the Flintstones in a marathon cartoon session.
Three brands have stepped in to sponsor the Notting Hill Carnival, which
takes place over the August bank holiday. Guinness Foreign Extra, Diesel
and Evian have pooled their resources to create a music stage, the Powis
Square Stage. The brand unification idea was the work of Mark Whelan,
the Ideas Exchange founder, and the youth PR company, FFI.
MBS has won the pounds 500,000 UK buying account for Brabantia, the
Dutch kitchen hardware and accessories manufacturer. Advertising
activity will centre around home interest magazines and a series of ads
by the Danish agency, Kunde & Co, will break in October issues.
Leaked Rajar figures for the month of July show that Radio 4 has lost
almost 800,000 listeners for that month alone. James Boyle, Radio 4’s
controller, pledged to quit if his new-look schedule - which included
starting the Today programme half an hour earlier - was not a success by
Rapide is launching its 11th title in the burgeoning computer games
market. The new Sony Playstation monthly, Station, comes out this week.
It was launch-edited and published by Dave Perry, who publishes Rapide’s
other games magazines. Station will have a 400,000 print run, backed by
a pounds 50,000 advertising campaign in men’s magazines, tabloid
newspapers and Sky One.
The New Statesman is redesigning from its 18 September issue to achieve
a more style-conscious look. It will have a new logo and the distinction
between the front and back halves of the magazine will be much clearer.
The redesign will be backed by a pounds 500,000 through-the-line
campaign - handled in-house - and aims to pull in younger readers in
Haymarket Specialist Publications has suspended publication of GPX, its
lads’ Formula One magazine, after its fourth issue. The title had fallen
short of minimum copy sales targets.
This article was first published on campaignlive.co.uk