HOTLINE

By EMMA HALL, campaignlive.co.uk, Friday, 28 November 1997 12:00AM

Leo Burnett has been given the chance to join the Heinz roster in the UK by pitching for the John West canned fish business Heinz acquired four months ago. Burnetts joins Bates Dorland, the main Heinz agency, in the contest for the account, which has been dormant but is expected to be backed by a budget of between pounds 2 and pounds 3 million. The incumbent shop, Bartle Bogle Hegarty, declined to repitch.

Leo Burnett has been given the chance to join the Heinz roster in

the UK by pitching for the John West canned fish business Heinz acquired

four months ago. Burnetts joins Bates Dorland, the main Heinz agency, in

the contest for the account, which has been dormant but is expected to

be backed by a budget of between pounds 2 and pounds 3 million. The

incumbent shop, Bartle Bogle Hegarty, declined to repitch.



Lowe Howard-Spink, BMP DDB and Abbott Mead Vickers BBDO will next week

pitch for the pounds 15 million-plus account to launch British Digital

Broadcasting.



Western International Media, BMP Optimum and New PHD are understood to

be pitching for BDB’s media account.



James Lowther, the joint creative director of M&C Saatchi, has been

named the chairman of the jury for next year’s British Television

Advertising Awards. The awards ceremony will take place on 11 March at

the Grosvenor House Hotel.



Asprey, the royal jeweller, is reviewing its advertising business 18

months after appointing M&C Saatchi to revitalise its image. The review,

led by the marketing director, Maria Sealey, will cover Asprey’s UK and

international advertising. Sources said the account could be worth up to

pounds 5 million. Geoffrey Lang, Asprey’s managing director, denied a

review was taking place.



The Government has decided to speed up its plans to limit national

spending by political parties, which will mean a radical cut in

advertising budgets for the Labour and Conservative parties for the

European elections in 1999. The spending limits had not been expected to

take effect until the next general election. Ad budgets for European

elections are traditionally much smaller than those for general

elections, but Labour and the Tories had intended to run strong

campaigns because the 1999 poll will provide the Government’s biggest

mid-term test (see Live Issue, p18).



Gordon McNamee, the founder and former chief executive of Kiss 100 FM,

the London dance music station, is to join Mentorn Broadcasting to head

a bid for a dance station based in the North-east of England. The

consortium, Ice FM, will bid for the Radio Authority-advertised licence,

which has a deadline for applications of 10 March 1998, with a decision

expected to be announced some months afterwards.



Flextech is to launch a transactional travel channel in the UK next

year.



The channel, which has yet to be named, will offer travel information

and a booking service as well as information on car hire, exchange rates

and accommodation.



Susie Henry, a senior writer at Saatchi & Saatchi, is leaving the

agency.



Henry, who was a partner at Waldron Allen Henry & Thompson in the 80s,

has been closely associated with Commercial Union, a former client of K

Advertising and Saatchis. Commercial Union moved to Duckworth Finn Grubb

Waters earlier this year after K’s merger with its parent company,

Saatchis, resulted in a conflict with the existing Saatchis client,

Norwich Union.



Zenith Media Worldwide has promoted Adrian Sayliss to the role of chief

financial officer designate, following the resignation of Sheila

Bennett.



Sayliss, at present the finance director of Zenith Media Europe, will

play an important role in Zenith’s financial future after the demerger

with Cordiant next month.



World Writers, the international cultural and advertising consultancy,

has appointed Julie Williams to the new post of business development

director.



Williams previously worked for the business consultancy, the David

Michaels Organisation.



Three creatives - John Leney, Richard Donovan and Gary Denholm - have

been made redundant from BDDP GGT this week.



Stephen Whyte, the deputy managing director of the agency, denied their

departure was connected to last month’s merger between BST-BDDP and GGT.



This article was first published on campaignlive.co.uk

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