REVIEW: Marketing and advertising news in the week’s press

By HARRIET GREEN, campaignlive.co.uk, Friday, 28 November 1997 12:00AM

Coca-Cola has hired St Luke’s for a special project developing a global brand that would sit alongside Classic Coke. The agency has been asked to present Coca-Cola with a strategy that could form the starting point for the development of a brand with a cultural reach as wide as Coke’s. Marketing

Coca-Cola has hired St Luke’s for a special project developing a

global brand that would sit alongside Classic Coke. The agency has been

asked to present Coca-Cola with a strategy that could form the starting

point for the development of a brand with a cultural reach as wide as

Coke’s. Marketing



The Halifax has appointed Philip Hanson general manager, marketing.



Hanson joins from Tricon Restaurants International which, until last

month, was part of the PepsiCo Group. He joined PepsiCo in 1992 from the

Boston Consulting Group, having been at United Distillers where he was

brand director for Johnnie Walker and Rowntree Macintosh. General

release



Michael Biden, the former sales and marketing director of BT’s personal

communications division, has been appointed chief operating officer at

Ionica. Biden, who quit BT last year after differences with the

division’s managing director, joins from Hays, the business services

group. Marketing



Unilever is to launch a new haircare range, ThermaSilk, which will

compete against Procter & Gamble’s market-leading brand, Pantene. The

launch will be backed by a global ad campaign through J. Walter Thompson

with a spend of dollars 82 million. The brand will appear on US shelves

from next February, although plans for a UK launch are yet to be agreed.

Marketing Week



Bupa has appointed Pat Stafford marketing director to replace Bruce

Tranter who stepped down last month. Stafford joins from Corporate

Positioning Services, a strategic and marketing consultancy. She has

previously held roles at British Airways and Mars. General release



Fox’s Biscuits is teaming up with the children’s TV programme, Sesame

Street, to launch a biscuits range. Three lines - Alphabics, Snack Tub

Buddies and Monster Cookies - will feature the character, Big Bird.

General release



BMW is to develop a UK banking service, making it the first car brand to

offer a full range of financial services in the UK. BMW, and its

subsidiary, Rover Group, already operates BMW Bank in Germany. BMW aims

to capitalise on its image as a solid and trustworthy company and

reposition BMW as a ’service brand’. Marketing



The Abbott Mead Vickers group’s integrated agency, Momentum, has

acquired the O’Connell Partnership. Its clients include Avon, Kerrygold,

Levington Horticulture and Next. General release



Tesco hopes to introduce an initiative that will run in conjunction with

the forthcoming Independent Savings Account scheme. ISAs will supersede

Peps and Tessas next year and Tesco wants to offer customers the chance

to convert their loyalty points into ISAs. The Guardian



Wang, the desktop integration and services company, has appointed Simon

Jacobson director of communications for Europe, Africa, the Middle East

and Asia. Jacobson, who was previously Digital’s UK corporate

communications director, will be responsible for positioning Wang as a

major provider of IT services. General release



Martin Hayward, the managing director of Bartle Bogle Hegarty’s

strategic arm, is to take the role of head of consumer consultancy at

the Henley Centre. He joined BBH in 1995 to set up its strategic

marketing arm, BBH Futures, and his assignments included pan-European

strategic projects for Walt Disney and Ikea. He will be responsible for

all consumer-focused research at Henley. Marketing



The Union and the Media Business Scotland have won the pounds 1 million

account for Martin Currie, the Edinburgh investment management group. A

new campaign is expected to break in January concentrating on the

company’s range of investments and unit trusts. - General release.



This article was first published on campaignlive.co.uk

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