NEWS: Selfridges triggers search for agency after Saatchis split

By EMMA HALL, campaignlive.co.uk, Friday, 29 March 1996 12:00AM

Selfridges is in the throes of seeking a new agency, following the appointment of its incumbent shop, Saatchi and Saatchi, to work on the pounds 4.5 million Bhs account last week.

Selfridges is in the throes of seeking a new agency, following the

appointment of its incumbent shop, Saatchi and Saatchi, to work on the

pounds 4.5 million Bhs account last week.



Bartle Bogle Hegarty looks like the front runner for the pounds 1

million-plus Sears-owned business, and is now working for the client on

a project basis.



Jennifer Laing, the chairman of Saatchis, said: ‘I recognise that there

is potential for future conflict.’



Selfridges is currently finalising plans to expand its operation outside

of London, which could result in Bhs and Selfridges opening up in the

same shopping malls and high streets across the country.



Steve Kershaw, a management representative of BBH, confirmed: ‘We have#

been in discussions with top Sears management and are now concluding a

two-month project for Selfridges.’



The store recently appointed a new managing director, Vittorio Radice,

who was also a client of Saatchis in his previous job as managing

director of Habitat.



This article was first published on campaignlive.co.uk

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