MEDIA: FOR THE RECORD

campaignlive.co.uk, Friday, 29 March 1996 12:00AM

Zenith Media has appointed its head of radio, Steve Hyde, as strategic planning director in the wake of Sue Oriel’s resignation to join Media Audits (Campaign, last week). Hyde’s old job will go to Yvonne Scullion, a TV buying director at Zenith. Andy Tilley, the joint managing director, is still looking for further senior recruits to Zenith’s newly merged planning and research department.

Zenith Media has appointed its head of radio, Steve Hyde, as strategic

planning director in the wake of Sue Oriel’s resignation to join Media

Audits (Campaign, last week). Hyde’s old job will go to Yvonne Scullion,

a TV buying director at Zenith. Andy Tilley, the joint managing

director, is still looking for further senior recruits to Zenith’s newly

merged planning and research department.



Flextech has taken full control of the Family Channel, acquiring the 61

per cent holding it didn’t already have. Flextech has also acquired a

controlling interest in the infomercials business of the Home Shopping

Network. The acquisitions come as Flextech announces profits of pounds

19.7 million for 1995, up from pounds 11.6 million in 1994.



More than eight out of ten adults are in favour of the introduction of

the V-chip on UK TV sets, according to the latest Sensor survey from CIA

Medianetwork. The V-chip allows viewers to screen out violent

programming or material of a sexual or offensive nature. The survey also

questioned the public on ITV’s plans to introduce a fourth episode of

Coronation Street. Only 22 per cent of viewers want a fourth episode of

the soap, with more than 50 per cent against the idea.



The acquisitive independent radio organisation, the GWR Group, has made

a pounds 24.3 million offer for East Anglian Radio, the leading

commercial radio operator in Norfolk, Suffolk and East Essex. In

addition, it has made a conditional tender offer to the New Zealand

Government to acquire 75 per cent of Radio New Zealand, the dominant

commercial radio broadcasting company in New Zealand.



Pearson, the international media group, has unveiled healthy full-year

results for the year ending 31 December 1995. Pre-tax profits hit a

record pounds 365 million, a jump of 23 per cent year on year. Earnings

per share rose 17 per cent, boosted by a pounds 131 million profit from

the sale of the group’s 9.75 per cent stake in BSkyB. Sales revenue rose

18 per cent to pounds 1.8 billion. Despite the sales increase, operating

profits declined 5 per cent to pounds 260 million.



The Newspaper Society has joined the campaign to amend the Broadcasting

Bill, in a bid to prevent what it sees as harmful discrimination against

the regional and local press. The MP, Sir Norman Fowler (left), who is

chairman of Midland Independent Newspapers, has written an article

entitled ‘A Fair Deal for the Regional Press’, which the Newspaper

Society is sending to all regional and local newspapers. It is also

urging members to lobby their local MPs to support the industry’s case

in the run-up to the House of Commons debate on the Broadcasting Bill,

scheduled for 2 April.



The magazine publisher, Future Publishing, is launching Computer Arts, a

creative arts and technology consumer magazine, in a regular format from

June. The first three issues of the magazine will be bi-monthly,

thereafter the title will appear in a monthly format. Computer Arts will

cost pounds 5 and will be covermounted each month with an editorially

integrated CD-Rom. Meanwhile, Future has announced an impressive set of

ABCs for July-December 1995. Strong performers included Classic CD, up

9.5 per cent year on year, MacFormat, up 24.7 per cent, PC Format up 11

per cent and Total Guitar, up 13.7 per cent.



The Electronic Telegraph is pushing through a number of changes from

April, including the launch of an interactive classified advertising

section. The new section is divided into six areas: appointments,

motoring, property, travel, education and business to business. There

are plans to put all the Daily Telegraph’s classified advertising

sections on to the electronic format. The electronic newspaper has been

redesigned and now the background screen colour is navy blue in an

attempt to give it a strong brand identity.



The Independent Television Commission has appointed MORI to carry out

extensive research into the perception, understanding and experience of

the ITC. The ITC wants to find out how the public, the broadcasting and

advertising industries, Westminster and the press view its activities.



Leo Burnett has unveiled the pilot findings from its latest Kidscape

research project which uses the Internet as a multi-media research tool.

Children aged 10-11 were questioned and among the findings, Kidscape

discovered that: 56 per cent of children watched TV before going to

school. Coca-Cola, Diet Coke Break, Persil, Safeway and Holsten Pils

were among their favourites ads and Rug Rats was their favourite

programme.



New-media services such as the Internet and video-on-demand could come

under the auspices of European television regulatory authorities if a

new proposal by the European Commission becomes law. Under the TV

Without Frontiers directive, a TV programme is defined as a moving or

non-moving sequence of images, which may or may not be accompanied by

sound.



The television network, MTV is expanding its international operations in

Europe, Asia and Latin America. The company is using new technologies,

such as digital compression, to introduce new services within its

European, Latin American and Asian networks as well as increasing the

amount of regionalised programming it produces around the world,

including Japan. MTV also aims to customise programming and tailor

advertising to suit the needs of each region.



Supa Nova, a magazine for those interested in alternative lifestyles, is

due to launch in June published on a quarterly basis by Media Desk. The

magazine will focus on subjects such as complementary medicines and

therapies, as well as new age topics like crystals, tarot, astrology and

so on. Supa Nova costs pounds 1.85 and will have an initial print run of

50,000. Comag will act as distributors in both the UK and abroad. and

the magazine will be circulated through all major wholesale newsagents,

health food and new age establishments.



This article was first published on campaignlive.co.uk

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