TBWA loses British heart client due to clash with tobacco

By MICHELE MARTIN, campaignlive.co.uk, Friday, 29 May 1998 12:00AM

The British Heart Foundation and Marston’s are both looking for a new agency following the merger of TBWA Simons Palmer with GGT.

The British Heart Foundation and Marston’s are both looking for a

new agency following the merger of TBWA Simons Palmer with GGT.



As predicted in Campaign last week, the two former Simons Palmer clients

will not have a home at the new agency. The British Heart Foundation

account clashes dramatically with GGT’s Marlboro/Philip Morris tobacco

business, which is worth around pounds 4 million to the agency in the

UK. The British Heart Foundation spent pounds 1.5 million last year.



Marston’s clashes with GGT’s Scottish Courage business, which includes

the John Smith’s bitter and Holsten Pils accounts.



Again, the smaller spender has been sacrificed for the bigger

budget.



Marston’s spent less than pounds 500,000 last year through Manning

Gottleib Media, while GGT’s Scottish Courage brands have an annual

budget of nearly pounds 10 million.



This article was first published on campaignlive.co.uk

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