Mustoes picked for Sekonda business after five-way pitch

By MICHELE MARTIN, campaignlive.co.uk, Friday, 29 May 1998 12:00AM

Mustoe Merriman Herring Levy has prised the Sekonda watches account out of M&C Saatchi.

Mustoe Merriman Herring Levy has prised the Sekonda watches account

out of M&C Saatchi.



Mustoes beat M&C Saatchi as well as three other unnamed agencies to the

pounds 500,000 business after a competitive pitch was called last month

(Campaign, 24 April). Sekonda, which is the UK’s number one watch brand,

called the review as part of a strategic rethink.



Mustoes is likely to move Sekonda away from spending the bulk of its

budget on television around Christmas in favour of year-round press

advertising.



Media will remain at Media Solutions.



Damien Horner, Mustoes’ business development director, said the agency’s

appointment signalled a change of direction for the company. ’Our new

work will emphasise the fashion values of the brand rather than just

focusing on price, as much of their previous work has done.’



He added: ’This is one of those brands that has always done great ads

and we are firmly committed to continuing that.’



This article was first published on campaignlive.co.uk

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