By MICHELE MARTIN, campaignlive.co.uk, Friday, 29 May 1998 12:00AM
Lloyds-TSB and its sister company, Cheltenham & Gloucester, have
begun talking to agencies in earnest about their pounds 30 million media
centralisation (Campaign, 3 October 1997). A shortlist, which will
include the two incumbents, CIA Medianetwork and Zenith Media, is
expected next month.
Four agency networks are thought to be pitching for the Schweppes global
positioning campaign. Bozell, Saatchi & Saatchi, Young & Rubicam and FCB
are expected to line up in mid-June for the new account, which will be
run from the US.
Doug Flynn, managing director of News International Newspapers, has been
made a non-executive director of the media giant, Aegis. Aegis’s media
buying agency, Carat, handles News International’s media planning and
Mirror Group has formally requested a statement of intention from the
German publisher, Axel Springer, over whether it is considering a
takeover bid. A spokesman for Mirror Group said: ’We are seeking
clarification of what their plans are. We would like to see if they do
want to put in a bid and, if so, what their terms are’.
Peter Croome, the managing director of Rapier, has quit the agency with
no job to go to. Croome, a former managing director of Woollams Moira
Gaskin O’Malley and chief executive of DDB, joined Rapier to boost its
above-the-line capability in April 1994.
Clairol is taking over every available advertising space at London’s
Bond Street tube station on Monday as part of a pounds 2 million
campaign promoting its Absolute Blondes hair colourant range. The
project, a joint initiative by FCB and Zenith, follows launch
advertising on national TV and in women’s magazines.
Bean Andrews Norways Cramphorn has appointed its first client services
director, Sarah Shaw. Shaw joins from Team Saatchi, where she has worked
since it was founded. At BANC she will be the overall project
co-ordinator across the agency’s client list.
Fox Kids has shortlisted three London agencies for a review of its
pounds 1 million advertising account. It is the second time in a year
the children’s cable and satellite TV channel has reviewed its account,
after appointing Galloway & Co only nine months ago.
Merrill Lynch has narrowed the field for its dollars 70 million US ad
account to DMB&B and J. Walter Thompson. Lowe & Partners/
SMS was also in the frame for the business during the first stages of
the review. The two contenders will make final presentations later this
week. The account was previously with Bozell Worldwide.
Western International Media, Lowe Howard-Spink’s sister media operation,
has picked up the media planning task for the Independent newspaper
after taking part in Lowes’ successful pitch for the creative account
(Campaign, last week).
Southwest Trains has compiled a shortlist of three agencies for its
pounds 1 million account. Court Burkitt & Company will pitch for the
work against Banks Hoggins O’Shea and Griffin Bacall in early June.
Team Saatchi is hotly tipped to pick up the pounds 500,000 Swan Hellenic
account. The agency is understood to have emerged in front of the other
shortlisted agencies, Mustoe Merriman Herring Levy and Griffin Bacal,
who were eliminated earlier this week.
Feng Shui For Modern Living achieved an ABC of 121,518 for its first
issue, which was launched in February. The monthly magazine, published
by Centennial Publishing, is now looking to repeat its success in the
Entries to the Computing/Campaign advertising competition are due in by
Monday 1 June. The competition, designed to celebrate Computing’s 25th
anniversary, asked entrants to think up a product in the IT field for
the year 2023 and design a campaign for it. Entries will be judged by a
jury of creatives and IT marketers. Prizes include a pair of luxury long
weekends in New York and pounds 11,000 worth of free ad space in
Computing. For full details see the ad in this week’s Campaign (p23).
This article was first published on campaignlive.co.uk