Delaney Fletcher wins TV Times

By KAREN YATES, campaignlive.co.uk, Friday, 29 May 1998 12:00AM

IPC Magazines has appointed Delaney Fletcher Bozell as the first roster agency for its TV weeklies group since the deregulation of the listings market in 1991.

IPC Magazines has appointed Delaney Fletcher Bozell as the first

roster agency for its TV weeklies group since the deregulation of the

listings market in 1991.



Delaney Fletcher beat Partners BDDH, Mellors Reay and Mortimer Whittaker

O’Sullivan to the business, which includes the group’s flagship weekly,

TV Times.



The circulation of TV Times has been sliding since competition was

introduced into the sector but, after IPC’s management buyout last year,

new bosses have pledged to turn the title around.



TV Times has set up a newsdesk and is revamping the rest of its offering

to position itself as the TV listings magazine with an inside track on

TV gossip.



’TV Times has improved its editorial to cope with competition and

advertising will alert potential customers to that,’ Tom Knox, deputy

managing director of Delaney Fletcher, said.



Sly Grice, managing director of IPC’s weeklies group, said the agency

would work on a campaign in the autumn, which could take TV Times on to

television for the first time in seven years.



IPC’s in-house team, Creative Solutions, which has masterminded the

title’s advertising activity since 1991, will work with Delaney

Fletcher.



’This is part of the long-term development plan for TV Times and we are

looking to establish a long-term relationship with a creative agency,’

Grice said.



Media on the business will continue to be handled by CIA Medianetwork.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs