TBWA creates fresh TV spot for Thomas Cook currency arm

By JOHN TYLEE, campaignlive.co.uk, Friday, 29 May 1998 12:00AM

TBWA GGT Simons Palmer launches a television campaign for Thomas Cook Foreign Exchange next week which promotes the company’s status as the UK’s biggest provider of foreign currency to holidaymakers.

TBWA GGT Simons Palmer launches a television campaign for Thomas

Cook Foreign Exchange next week which promotes the company’s status as

the UK’s biggest provider of foreign currency to holidaymakers.



The 30-second commercial will run nationally from 1 June. It features a

host of characters from a middle-aged couple sitting in their living

room to a schoolboy standing in a bus queue, all proudly displaying the

tasteless souvenirs they have bought on holiday abroad.



The middle-aged woman is wearing a pair of bright yellow Dutch clogs

while her room is decorated with a Spanish guitar and a model of the

Empire State Building. The boy is seen standing at a bus stop in the

rain wearing a giant sombrero.



’Thomas Cook is the biggest provider of holiday money in the UK,’ reads

a title at the start of the film. A second comes up later:

’Unfortunately we have no control over what it’s spent on.’



The commercial, which will run in conjunction with a previous spot, was

written jointly by Nigel Roberts and Chris Jones and art directed by

Paul Roberts and Lucy Marsden. It was directed by Mark Denton through

Godman.



Media is planned and bought by Booth Lockett Makin.



Jean Burke, financial products marketing manager at Thomas Cook, said:

’Some people still don’t realise how large the Thomas Cook Foreign

Exchange Service is. The new ad communicates our position in a charming

and modern way.’



This article was first published on campaignlive.co.uk

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