NEWS: Channel 5 injects extra cash into dollars 40 million deal with Fox for blockbuster movies

By RICHARD COOK, campaignlive.co.uk, Friday, 29 November 1996 12:00AM

Channel 5 has secured additional programme funds to pay for the movie acquisition spree it kicked off this week with a multi-film deal with Twentieth Century Fox.

Channel 5 has secured additional programme funds to pay for the movie

acquisition spree it kicked off this week with a multi-film deal with

Twentieth Century Fox.



The dollars 40 million Fox deal was negotiated by Channel 5’s controller

of programme planning and acquisition, David Bergg, and will allow the

fledgling broadcaster first stab at five of the nine biggest films in

the Fox movie library.



The BBC, which was brought in as a partner on the deal, picked up the

remaining four films. These blockbusters will then switch channels for a

second screening.



Overall, the deal takes in a total of 68 films, with 37 shown first on

the Channel 5 and 22 given their terrestrial debut on BBC.



Channel 5 had come under pressure to deliver on its proposals for a

nightly weekday movie at 9pm. Last month, the channel paid pounds 6.4

million for 144 films from Columbia Tri-Star, but agencies were

sceptical that a portfolio of films led by Money Train and Basic

Instinct would be good enough to anchor the crucial night-time schedule.



A deputation led by Channel 5’s director of programmes, Dawn Airey, and

advertising director, Nick Milligan, has approached the board for more

funds, arguing that the additional programme cost would be paid for by

increased advertising revenues and sponsorship over the five-year period

covered by the film deal.



Channel 5 will reveal the exact number of domestic videos it has retuned

next week. The figures will be updated monthly until the station

launches in March.



This article was first published on campaignlive.co.uk

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