MEDIA: for the record

campaignlive.co.uk, Friday, 29 November 1996 12:00AM

Cable Adnet, the Telewest-owned airtime sales operation for local cable television, has made its first senior hiring since its launch last month. Adnet’s sales chief, Steven Stokes, has poached BSkyB’s sales manager, Tim Ward, to be Cable Adnet’s London agency sales manager.

Cable Adnet, the Telewest-owned airtime sales operation for local cable

television, has made its first senior hiring since its launch last

month. Adnet’s sales chief, Steven Stokes, has poached BSkyB’s sales

manager, Tim Ward, to be Cable Adnet’s London agency sales manager.



Puma has unveiled the creative work for its sponsorship of the Sky

football programme, Netbusters. The four spots, created by K

Advertising, use the style of silent comedy films to promote the Puma

King football boot and are part of a pounds 1 million media deal signed

with Sky earlier this year.



The Metropolitan Police is launching its first anti-terrorism campaign,

offering members of the public a pounds 1 million reward for information

leading to successful prosecutions. The pounds 100,000 campaign is based

on Maiden Outdoor’s AdRail poster package of British Rail stations

throughout London and parts of the Home Counties and will also use

posters on the London Underground, London buses and ads in the Evening

Standard.



Channel 4 has gained nearly 50 per cent of this year’s brand response TV

advertising in the insurance sector. According to the BT/Broadcast

Monitor 1995, in the first three quarters of 1996, Channel 4 carried

more than 48 per cent of the insurance sector’s advertising on TV. It

has also built a 40 per cent share of all brand response advertising on

TV.



Mirror Television, the TV operation of Mirror Group, has taken a 50 per

cent stake in Blink TV, which uses large screens to provide

entertainment at concert venues. The Mirror venture is with Capital

Media Group, which runs Onyx, a cable and satellite music channel in

Germany.



The Reader’s Digest is undergoing a revamp to update the magazine. The

new look will use 50 per cent more illustrations and put a greater

emphasis on photography.



The GWR Group has announced pre-tax profits up 54.9 per cent to pounds

8.2 million on turnover of pounds 52.2 million in the 12 months to 30

September 1996. Other highlights were the merger of 83 per cent of

Classic FM for pounds 71.5 million and the acquisition of East Anglian

Radio.



Homebase is to launch a customer magazine in March next year. Three

editions of Homebase Living will be produced by Redwood Publishing. The

magazine will have a cover price of pounds 1, but will be offered free

to loyalty card holders. The title will cover lifestyle and home

decoration issues and have a print run of 750,000.



Sir Michael Green, chairman of Carlton Communications, has joined calls

for ‘a level playing field’ in the taxation of television. Green said it

was difficult to understand why ad revenue should attract a ‘super tax’

and television subscription revenue should not.



The Institute of Practitioners in Advertising has submitted its response

to the Independent Television Commission’s code consultation paper on

sponsorship. There are a number of points which the IPA believes should

be covered in the new code, including lobbying for the end to regulatory

differences between the terrestrial and satellite/cable sectors

regarding masthead programming.



Statistics from the Independent Television Commission have revealed that

the number of cable telephony lines broke the two million barrier in

October, rising to 2,015,134 lines installed for business and

residential customers throughout the UK. The television penetration rate

rose 0.4 per cent year on year.



The outdoor advertising company, More Group, has appointed John Bullock

as non-executive director with effect from 1 January next year. He will

replace Lord Lane of Horsell, who retires from the board next April.



This article was first published on campaignlive.co.uk

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