FCB nets Clairol and Nabisco tasks
By JOHN TYLEE, campaignlive.co.uk, Friday, 30 January 1998 12:00AM
FCB’s London agency is set for a billings boost of more than pounds 8 million with assignments to handle creative work for the Clairol haircare and colour range and the UK launch of the Nabisco biscuit brand, Oreo.
FCB’s London agency is set for a billings boost of more than pounds
8 million with assignments to handle creative work for the Clairol
haircare and colour range and the UK launch of the Nabisco biscuit
The Clairol business is the result of a realignment in the US by its
Bristol Myers Squibb parent, which switched to FCB from Wells BDDP in
New York last year because of conflict problems with Procter &
BDDP GGT handled the account in this country.
The bulk of Bristol Myers’ pounds 7 million spend in the UK will go
behind Herbal Essences, launched in 1995 as Clairol’s first venture into
the UK shampoo and conditioner market dominated by P&G, Elida Faberge
and L’Oreal. Media buying remains with Zenith for a TV-led campaign
breaking within the next two months.
The appointment also includes work for the company’s Mead Johnson
subsidiary, which has Boost among its portfolio of health drinks
At the same time, FCB offices in London and Moscow will work jointly on
the promotion of Bristol Myers’ pharmaceutical brands across Central and
Harry Reid, the FCB international president, said: ’We are hoping to
build our Bristol Myers business as it consolidates globally. This is a
great start to the year.’
The Oreo assignment extends FCB’s global relationship with Nabisco,
which wants to replicate the success of the 85-year-old US brand in the
UK and other key European markets.
The chocolate and vanilla sandwich biscuits are available on a limited
basis in Sainsbury’s, Tesco and Costco stores. Universal McCann has
already been appointed to handle media buying for an upcoming TV launch.
This article was first published on campaignlive.co.uk
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