By JOHN TYLEE, campaignlive.co.uk, Friday, 30 January 1998 12:00AM
The Independent Television Commission has issued formal warnings to
Channel 4, Live TV and the Christian Channel for breaching ITC
Channel 4 was warned over a number of breaches, including giving undue
prominence to the manufacturers of the Manchester United strip.
The Liberal Democrats have accused the Government of wasting millions of
pounds on advertising. Malcolm Bruce, the Lib Dems’ Treasury spokesman,
claimed Labour was set to spend pounds 250 million on publicity in the
current financial year. Bruce attacked the Government for spending
millions on ads explaining new tuition fees for university students and
self-assessment tax returns, as well as recruitment ads for the Armed
Forces, at a time when the Ministry of Defence had made thousands of
Full Circle, the BBJ-owned youth communications consultancy, has been
appointed by Miss Selfridge to engineer a relaunch for the fashion
outlet, following discussions with a number of youth marketing
consultancies, including Magic Hat, during the past two months. Full
Circle will advise the retailer on advertising, marketing and media,
while media buying will be handled by BBJ Media Services. Full Circle
will also take charge of creative work, commissioning freelance
creatives on an ad-hoc basis.
The MacManus group, which owns DMB&B and MediaVest, has created a new
worldwide task force to spearhead its media expansion. In the US, the
company will merge the DMB&B, Televest and the NW Ayer media brands, as
part of a drive to create a top-three global media operation.
M&C Saatchi has lured the copywriter, Richard Dean, one of its founding
creatives, back after a 17-month exile during which time he had spells
at Bates Dorland and WCRS. Dean, a Cannes gold winner in 1996, will
partner the art director, Malcolm Poynton, in a creative department
restructuring being carried out by Simon Dicketts, the agency’s joint
Russell Ramsay and John O’Keeffe, the senior Bartle Bogle Hegarty
creative team, have changed their minds about joining J. Walter Thompson
(Campaign, last week). They are understood to have told John Hegarty,
the executive creative director at BBH, on Monday of their intention to
remain at the agency.
Hyundai, the South Korean carmaker, is believed to have had discussions
with Bates Dorland about a possible pan-European corporate campaign.
Diamond, the Bates network agency in Seoul, already handles the
company’s domestic business.
Labour has threatened to bring in legislation to force the BBC and ITV
to run party political broadcasts if they press ahead with plans to
scrap them outside election periods (Campaign, last week). Seventeen
Labour MPs signed a Commons motion urging the broadcasters ’to remember
their public obligations’.
The Union has been appointed to handle Mitsubishi Motors’ Scottish
advertising campaigns, taking nearly pounds 500,000 worth of business
from the car giant’s incumbent agency, RPM3. Radio and press advertising
to support local dealers will now be handled by the Union, which has
also been appointed by Scottish Screen to promote all aspects of the
Scottish film industry.
Young & Rubicam is developing a campaign for Diners Club UK’s pounds 3
million return to television advertising after an absence of ten years.
The chargecard company is owned by Citibank, which Y&R won globally last
year. Mediapolis will handle all media on the campaign, which will break
later this year.
Publicis Technology has acquired two San Francisco agencies as part of
its plan to create a global virtual agency network.
Publicis Technology, created last year when Publicis bought the SMI
Group, has acquired the hi-tech agency, Hodskins Simone & Searls, and
the interactive agency, DNA New Media. Further acquisitions along the US
east coast and in Singapore are planned.
This article was first published on campaignlive.co.uk