TBWA/Simons cuts ties with O&M after pan-Euro Sony win

By EMMA HALL, campaignlive.co.uk, Friday, 30 May 1997 12:00AM

The TBWA network has claimed the entire pounds 30 million pan-European Sony Playstation account, putting an end to the European partnership between Simons Palmer Clemmow Johnson and Ogilvy and Mather.

The TBWA network has claimed the entire pounds 30 million

pan-European Sony Playstation account, putting an end to the European

partnership between Simons Palmer Clemmow Johnson and Ogilvy and

Mather.



Simons Palmer, which merged with TBWA in the UK earlier this year, won

the Playstation account in April 1995. Since September that year, the

business has been led from Simons Palmer’s London offices, and handled

at a local level by teams at O&M offices in key European markets.



Local TBWA offices will now have some autonomy over account handling and

creative work. David Patton, Playstation’s European marketing manager,

said: ’Playstation is now 18 months old, and different markets have

matured at different paces. By giving the account to TBWA, we now have

the flexibility to adapt our communications to each individual market.

But the consistency of the message will still be led by TBWA/Simons

Palmer.’



The break-up comes as a blow to World Writers, the international

copywriting agency that has adapted UK work to run in other European

countries, but will no longer be involved.



The Network will continue to handle media in Europe.



This article was first published on campaignlive.co.uk

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