W&K takes the honours at One Show

By CAROLINE MARSHALL, campaignlive.co.uk, Friday, 30 May 1997 12:00AM

Wieden and Kennedy has taken the top honours at the 21st annual One Show for creative excellence in advertising, held in New York.

Wieden and Kennedy has taken the top honours at the 21st annual One

Show for creative excellence in advertising, held in New York.



The agency, which is based in Portland, Oregon, walked off with ten One

Show pencils at the US advertising Oscars for its work for three

clients: Nike, for which it won five pencils, the ESPN Sportscenter and

the ESPN Hockey network, both of which are owned by the Walt Disney

company.



Three London agencies triumphed at the prestigious awards, which

attracted more than 14,800 entries from 34 countries.



Leagas Delaney came third overall, winning seven pencils, including

golds for the Adidas campaign - ’A make your own B’, ’hurry’ and ’free’

- and ’Hadrian’s Wall’ for English Heritage.



Leo Burnett won four pencils including a gold for its Mercedes

’skidmarks’ execution while Saatchi and Saatchi won a silver for its

’Islington clean-up’ spot.



Goodby Silverstein and Partners came a close second overall to Wieden

and Kennedy, winning eight awards, including two gold pencils for its

Polaroid print work.



The Best of Show award went to Grey Advertising in Melbourne, Australia,

for a public service campaign for the Transport Accident Commission.



The One Show Interactive category gold went to Rubin Postaer Interactive

for its Honda Website.



The One Show is organised by the US equivalent of D&AD, the One Club for

Art and Copy.



One Show review, next week.



This article was first published on campaignlive.co.uk

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