Lenny Henry is star of comic spots for Sodastream brand

By ANNA GRIFFITHS, campaignlive.co.uk, Friday, 30 May 1997 12:00AM

Lenny Henry is recreating three of his TV comedy characters - including the ’lurve’ king, Theophilus P. Wildebeeste - in advertising to relaunch the Sodastream soft drink machine and its revamped product range.

Lenny Henry is recreating three of his TV comedy characters -

including the ’lurve’ king, Theophilus P. Wildebeeste - in advertising

to relaunch the Sodastream soft drink machine and its revamped product

range.



Wildebeeste joins George the bouncer and Squeako the scouser in three

commercials. The ads aim to rid Sodastream of its reputation as a ’car

boot sale cast-off’ by emphasising its role in modern family life with

the theme, ’just the way you like it’.



The Sid Roberson-directed films, the first to be produced by Mitchell

Patterson Grime Mitchell since winning the pounds 3 million account

(Campaign, 18 April) will go on a six-week test in the Granada region

from Monday before a probable national roll-out. Media buying is through

John Ayling and Associates.



The campaign is the culmination of efforts by Cadbury Schweppes, which

acquired Sodastream in 1985, to revitalise the brand by improving

technology in the machines and augmenting the range with drinks from its

own stable.



The advertising, targeted mainly at mothers and children, promotes the

new Fresh Fruits range and Hints adult soft drinks as well as sparkling

water.



Henry, who contributed to the scripts himself, is contracted for further

commercials supporting Sodastream products as they appear.



Neal Patterson, the joint creative director of Mitchell Patterson, said:

’Henry’s characters are almost made for 30-second commercials.’



The commercials featuring Wildebeeste and George were written by Monty

Verdi and art directed by Fabrice Ward. The Squeako film was written by

Rachel Worzencraft and art directed by Maria Hipwell.



This article was first published on campaignlive.co.uk

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