NEWS: Frontline Media recruits Jones to head offshoot planning unit

By ANNE-MARIE CRAWFORD, campaignlive.co.uk, Friday, 30 August 1996 12:00AM

Frontline Media has hired Helen Jones, the former communications planning director at Ammirati Puris Lintas, to head a separately branded company called Frontline Communications.

Frontline Media has hired Helen Jones, the former communications

planning director at Ammirati Puris Lintas, to head a separately branded

company called Frontline Communications.



The new division opens its doors next week and is intended to cement

Frontline’s credentials on the planning side of the business by helping

clients take a longer term view of brands.



Jones will work both with agencies and directly with clients. Her role

will involve offering communications planning advice to those clients

who require it.



She will work primarily with existing Frontline Media clients, such as

smaller creative agencies and below-the-line shops. But as the company

expands, it will also handle third-party and even conflicting business.



Initially, Jones will work on her own, but she expects the company to

expand quickly.



John Nichols, joint managing director of Frontline Media with Paul

Prince, said: ‘We work with a number of agencies and get involved with

pitches where there is no account planning resource, or the agency

cannot afford a communications planner. Frontline Communications can

come in and add value and, if necessary, work on a project-by-project

basis.’



Jones said: ‘There is room for an agency which understands more about

brands and marketing problems and marries that knowledge to media

developments.’



Jones left APL last December after six years at the agency. Since then

she has been working on a freelance basis at Initiative Media handling

the pounds 4 million Helene Curtis account.



In a separate move, Frontline Media is embarking on a profile-raising

push by hiring Charlotte Stockting, former corporate sales and marketing

director at Conde Nast, as its first marketing director.



This article was first published on campaignlive.co.uk

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